Press Release · Bucharest, October 13, 2008

Brandient has created Brikston for Ceramica Iasi

The most resilient brick in Romania

Brandient has created the Brikston brand for the most resilient brick in Romania, produced by Ceramica Iasi.

The Iasi-based company has an enduring tradition in construction materials, and the need for a new product identity had become evident under the auspices of changes within market trends, from merchandise considered till not so long ago pure commodities (bulk packaged) to distinct marketed products displaying their own identity.

Brandient began its collaboration with Ceramica Iasi in 2007, after the latter was taken over by Advent International investment fund and as such, the new management team decided to revitalize the corporate identity.

The name was required to accurately mirror the qualities of exceptional compression resistance of a brick as “hard as a rock”. Hence, Brikston was born from the mixture of the Anglo-Saxon words “brick” and “stone”. The Brikston brick can sustain weights of 140 t, being much more resilient than required by technical standards.

The Brikston logo is designed through massive angular typography lettering, and the symbol is a visual 3D paradox, rendering the three-dimensional blueprint for a room as well as the shape of a brick. The breaches in the form shape of sign and of typography convey the sensation of “heavy-duty” features and also industrial resilience. The logo is Bogdan Dumitrache’s creation, Senior Designer at Brandient, while the graphic applications have been developed by Alin Tamasan, Senior Designer at Brandient.

The media and advertising campaign belongs to Next Advertising agency.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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Press resources

Ceramica Iasi, Brikston, comunicat de presa. Brandient a creat brandul Brikston pentru cea mai rezistenta caramida din Romania, produsa de Ceramica Iasi.

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