Press Release · Bucharest, March 20, 2012

Brandient wins Distinction Award at Rebrand 100 for Bitdefender rebranding

The corporate makeover is recognized as one of world’s best

Brandient wins Distinction Award at Rebrand 100 for Bitdefender rebranding.

Brandient wins Distinction Award at Rebrand 100 for Bitdefender rebranding.

After a complex rebranding process completed in 2011, the global player Bitdefender repositioned itself due to a breakthrough branding approach delivered by Brandient, the leading Eastern European brand strategy and design company.

Bitdefender’s rebranding project won a Distinction Award at this year’s edition of Rebrand 100, the global competition that offers the highest recognition for excellence in brand reconstruction and redesign in the world of business. It is the competition’s most important award won by an Eastern European branding company this year.

The two year long collaboration between the two reputed companies was successfully completed synchronizing Bitdefender’s best product release with Brandient’s heroic design of the Dragon Wolf. Inspired by ancient Romanian history, the symbol of the Dacian wolf was chosen to stand for a flawless product meant to fight the good fight and win all digital wars against malware.

Brandient conceptualized and implemented the strategy, the visual identity, the packaging and brand engagement sessions with the aim to provide Bitdefender business with a valuable growth driver, fitted to the global span of the brand and the exceptional performance of the products.

Bitdefender rebranding — short making-of video.

Rebrand 100 gave Bitdefender's rebranding project a recognition akin to the efforts of global giants such as UBS, Cisco and Pfizer.

Brandient is the most and the highest awarded company from Eastern Europe in the history of Rebrand 100, receiving a Best of Award in 2009, for the rebranding of Dedeman, and Distinction and Merit awards for the rebrandings of CEC Bank, Domo, Savana, TVR, Europharm, Patria Credit and Smartree.

REBRAND is the prestigious international competition to recognize the most efficient rebranding processes across the world. Lead by Anaezi Modu, the competition is judged every year by an international jury of industry experts. More details about the competition at

BRANDIENT is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult markets, we deliver innovative branding solutions for the emergent entrepreneurs and companies.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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BITDEFENDER is the creator of one of the industry’s fastest and most effective lines of internationally certified internet security software. Since 2001, Bitdefender has been an industry pioneer, introducing and developing award-winning protection technologies. Every day, Bitdefender secures the digital experience of tens of millions of home and corporate users across the globe. Bitdefender solutions are distributed by a global network of value-added distribution and reseller partners in countries across the world.

Recently, the company has won a range of key independent recommendations in the US, UK and across Europe, including ConsumerSearch, Stiftung Warentest and Taenk. Bitdefender antivirus technology has also finished top in leading industry tests from both AV Test and AV-Comparatives.

More information about Bitdefender and its products is available from the company’s security solutions press room. Additionally, Bitdefender publishes Malware City providing the latest updates on security threats and helping users stay informed in the everyday battle against malware.

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Press Release Bitdefender's rebranding project wins Distinction Award at this year's edition of Rebrand 100.

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Bitdefender Brand Avatar Bitdefender's rebranding project wins Distinction Award at this year's edition of Rebrand 100.

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