Press Release · Bucharest, July 5, 2012

Brandient introduces Bitdefender Enterprise global rebranding

Bitdefender B2B division completes visual identity reconstruction, deploys new website

Brandient created and designed the visual platform once that Bitdefender Enterprise’s security solutions and services acceded into a technological leadership position in critical virtualization security areas.

Brandient created and designed the visual platform once that Bitdefender Enterprise’s security solutions and services acceded into a technological leadership position in critical virtualization security areas.

After completing Bitdefender corporate rebranding and Bitdefender Consumer Products rebranding, Brandient completes the final chapter of the process: Bitdefender’s Enterprise division rebranding.

The need for a new approach within the booming B2B division came up as Bitdefender’s innovative security solutions and services acceded to a technological leadership position in critical virtualization security areas—targeting from very large enterprises and cloud service providers down to SMEs.

Brandient—commanding strong expertise in brand innovation for high-technology and telecom players—conceptualized, created and designed the Bitdefender Enterprise visual platform, incorporating the graphic system and its relations within the complex Bitdefender brand architecture, as well as the standard applications from web to sales literature.

At the visual identity level, Brandient envisioned The Glass City metaphor in order to represent not only Bitdefender’s capability to screen for potential threats massive amounts of corporate data, but also the forward thinking underlying the trend towards virtualization that takes place in the enterprise market.

“Bitdefender Enterprise project was a difficult challenge with an only one certitude: the brand. We designed a new manifestation of Bitdefender brand in a realm so new that we needed to set up new thinking models on virtualization security.”

—Ciprian Badalan, Senior Designer Brandient.

Brandient created Bitdefender Business Solutions global website.

Brandient designed Bitdefender Business Solutions global website, in order to transmit not only its business proposition towards its intended C-level audience, but also the brand personality—of a trusted global technology leader—as a direct, unmediated experience.

“This rebranding, empowered by Brandient’s uniquely sharp understanding of technology, achieved the creation of a comprehensive visual taxonomy of objects and relations employed in the intimate mechanisms of complex data systems.”

—Cristian Kit Paul, Creative Partner Brandient.

Brandient Designers: Ciprian Badalan Senior Designer, Cristian Kit Paul Creative Director.

Bitdefender is now ready not only to amaze the home users with the #1 ranked product and its Dacian dragon-wolf, but also to impress the board rooms around the world with a solid business-to-business brand to match its leading virtualization and cloud technologies.

For more details, please see the Bitdefender Enterprise Case Study here.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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Press resources

Press Release Brandient introduces Bitdefender Enterprise global rebranding—the B2B division completes visual identity reconstruction, deploys new website.

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Comunicat de Presa Brandient anunta rebrandingul diviziei globale Bidefender Enterprise—divizia de solutii B2B a lui Bitdefender lanseaza noua imagine si noul website.

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image1-brand-key-image

[IMAGE1] Brand Key Image Brandient created and designed the Bitdefender Enterprise visual platform.

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image2-global-website

[IMAGE2] Global Website Brandient created Bitdefender Enterprise global website.

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image3-product-manual

[IMAGE3] Product manual Brandient created Bitdefender Enterprise sales literature and product data sheets.

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