Brandient introduces Bitdefender Enterprise global rebranding
Bitdefender B2B division completes visual identity reconstruction, deploys new website
The need for a new approach within the booming B2B division came up as Bitdefender’s innovative security solutions and services acceded to a technological leadership position in critical virtualization security areas—targeting from very large enterprises and cloud service providers down to SMEs.
Brandient—commanding strong expertise in brand innovation for high-technology and telecom players—conceptualized, created and designed the Bitdefender Enterprise visual platform, incorporating the graphic system and its relations within the complex Bitdefender brand architecture, as well as the standard applications from web to sales literature.
At the visual identity level, Brandient envisioned The Glass City metaphor in order to represent not only Bitdefender’s capability to screen for potential threats massive amounts of corporate data, but also the forward thinking underlying the trend towards virtualization that takes place in the enterprise market.
“Bitdefender Enterprise project was a difficult challenge with an only one certitude: the brand. We designed a new manifestation of Bitdefender brand in a realm so new that we needed to set up new thinking models on virtualization security.”
—Ciprian Badalan, Senior Designer Brandient.
Brandient designed Bitdefender Business Solutions global website, in order to transmit not only its business proposition towards its intended C-level audience, but also the brand personality—of a trusted global technology leader—as a direct, unmediated experience.
“This rebranding, empowered by Brandient’s uniquely sharp understanding of technology, achieved the creation of a comprehensive visual taxonomy of objects and relations employed in the intimate mechanisms of complex data systems.”
—Cristian Kit Paul, Creative Partner Brandient.
Bitdefender is now ready not only to amaze the home users with the #1 ranked product and its Dacian dragon-wolf, but also to impress the board rooms around the world with a solid business-to-business brand to match its leading virtualization and cloud technologies.
For more details, please see the Bitdefender Enterprise Case Study here.