Press Release · Bucharest/Singapore, August 18, 2015

Brandient wins a coveted Red Dot Award

Typography design for BIZ Magazine’s cover is a Red Dot Award: Communication Design 2015 winner

The unique wordmark designed by Brandient

Red Dot, the top-tier global design competition, has awarded Brandient for the original typography design featured on the cover of BIZ Magazine’s issue dedicated to the booming business scene in Singapore.

In an attempt to best capture Singapore’s pulse with maximum wit and minimal graphic means, our approach was to create a wordmark inspired by Singapore’s unique architectural monuments. Thus, each glyph in ‘Singapore’ is inspired by a real landmark — the ‘S’ can be traced back to the famous Merlion sculpture, the state’s national symbol, while the ‘E’ stands for the famous Marina Bay Sands Hotel and so on. Connoisseurs of Singapore’s culture will recognize the typography inspiration, while non-accustomed readers will be intrigued by the deeply Asian spirit of each letter.

We measure ourselves permanently against the best in the industry, and we are glad to be recognized by the Red Dot Design Award, which is well-known worldwide as a seal of design quality.

—Aneta Bogdan, Brandient Managing Partner

The Red Dot Award winners will be celebrated on November 6, 2015 at the official award ceremony, hosted at the magnificent Konzerthaus in Berlin.


The Red Dot Design Award is one of the world’s largest and most distinguished design competitions.

For 60 years, the Design Zentrum Nordrhein Westfalen has been honoring excellence in design. The sought-after Red Dot established itself as a recognized seal of quality and is awarded in the disciplines of Product Design, Design Concept and Communication Design.

This year an international jury of outstanding design specialists — expert practicians, academics, journalists and critics — from 13 countries selected the best designs amongst 7,451 entries from 53 countries.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

Contact us at office[at]brandient[dot]com.
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