Press Release · Bucharest, August 31, 2011

Brandient has designed the new master packaging for Wiesana

Wiesana is an Orkla Foods Romania brand


At the beginning of this fall, Orkla Food Romania together with Brandient designers’ team launches the new packaging design for Wiesana margarine, meaning to reposition the well known brand in the mainstream up segment having as a promise both freshness and quality.

The design approach makes an important change in the brand’s image and the improved product’s formula will enrich the brand experience, refining the client’s satisfaction. The new package shape and the superior printing technology that enables a larger communication space on the package allowed the pursuit for a seductive, lively and fresh design, for a modern and active consumer, concerned about health issues. With the launch of this new package, Wiesana marks a new stage in the construction of the brand, restating the intention of being one of the most important players on the local margarine market.

“The new packaging design combines simple and familiar images from nature with a tasty food shot, everything in bright, vivid colors combined to generate immediate visibility and seduction in front of the store shelf”

—Cristian Petre, Senior Designer Brandient.

“The design created by the Brandient team is coherent with what the new Wiesana wishes to communicate, mainly the concern for a healthy diet. When changing the recipe, Wiesana needed a new package to express its qualities to the consumer interested about correct dieting. The recipe contains an optimal mix of sunflower and cole oils and also essential ingredients for a healthy diet like Omega 3, Omega 6 and vitamins E, A and D3.”

—Andreea Toloaca, Marketing Manager Orkla Foods Romania.

During the last year Orkla Foods Romania and Brandient have colaborated in facelift and packaging design projects for Tomi, Ardealul, Wiesana, Linco, Unirea and LaMinut brands.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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Press resources

wiesana-master-package-design

Wiesana Master Package Design With the launch of this new package, Wiesana marks a new stage in the construction of the brand, restating the intention of being one of the most important players on the local margarine market.

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