Brandient has revitalized
One of the most important Romanian entrepreneurships,
redefined at an anniversary moment
Transavia, the Romanian leader in the poultry industry and an important player on the European market, celebrates 25 years of prominence and prosperity, proving that large family businesses are, in Romania, similarly to the rest of the world, vital for their national economies. Under the leadership of founder dr. Ioan Popa, the company expanded strategically, year after year, developing a healthy, solid and responsible entrepreneurial business model. At the company’s anniversary, Transavia’s management decided to revitalize the company’s corporate identity, and Brandient — their strategy consultant and brand portfolio designer for the past 10 years — managed and delivered the project.
The company’s reputation is based not only on the sustained business growth, but also on its impeccable behavior, reflected through the assumed responsibility of delivering the best food safety standard to millions of consumers. Precisely this promise was transposed, in a modern design manner, into the new visual identity. The “Shield” symbol firstly reflects protection for consumers, but can also be interpreted as a blazonry device for the business founded by the Popa family. Moreover, the new logo emphasizes the vertically integrated operational model, Transavia producing — on thousands of hectares — the corn that serves as food for the chicken in Transavia Farms, so that it ensures the best food standard and the best product quality.
We protected the brand equity built over time by the “chicken comb” symbol, introducing new elements that ensure the safety component, essential in the food industry. Moreover, the business’ integrated production chain inspired a graphic platform based on minimalist illustration, by the means of which Transavia’s story can be beautifully reflected.
—Cristian Petre, Design Director, Partner, Brandient