A Graphis Platinum Award for Brandient
Higher international recognition for Brandient design
Brandient has received another outstanding international recognition for its work, with a Platinum Graphis Award for the logo of Tinmar, the leading Romanian energy company.
The design challenge of the new Tinmar identity was to express the stature of the business — and thus reinforce its leadership on the B2B market — but at the same time to provide a strong sense of reliability for the new segment of domestic consumers. With a wordmark conveying both energy and engineered precision, the new identity is built around a polymorphic symbol — the crystal 3D “T” monogram — that changes its angle for each entity (parent company, energy, oil and gas). The subsidiary identities use the same colors in different proportions, each with a code-color dominating slightly. The proprietary symbol is rigid yet transformative, massive yet ethereal, precise yet colorful — apt for a player that must transmit both scale and easy, friendly service.
The winning logo — which is the first Platinum Graphis for Brandient — will be presented at large in the related Graphis book to be published this spring.
Brandient also received another Graphis Silver Award for creating the logo for Balvanyos Resort — an oasis of peace, hidden in the heart of the Carpathian Mountains, surrounded by thermal waters long used for relaxation and recovery purposes. The logo is resembling a timeless, wise figure, deeply immersed in elements of nature — water, mountains and vegetation — while its refined design reflects the resort’s premium standards and facilities.
At the same Graphis competition (Logo Design 9), Brandient was awarded a Merit commendation for the Team Romania logo, designed for the Romanian Olympic and Sports Committee.
Present awards included, Brandient has received no less than 16 Graphis Awards over the past 5 years, in various competitions organized by the leading authority in design. The award portfolio includes 2 Graphis Gold Awards (eMAG’s identity in 2012 and identity in 2013), 5 Graphis Silver awards (eMAG and NexteBank in 2013, Ubernuts and Lawyer’s House Wine in 2014, and BIZ magazine in 2016), as well as 6 Graphis Merit Awards.