Press Release · Bucharest, July 18, 2011

Brandient has created the "Well Made in Romania" label for Fragedo brand

Anniversary theme and packaging for Transavia's Fragedo brand



The 5 year old partnership between Brandient and Transavia, the local market leader in poultry products, goes on at the moment of celebrating 20 years of Transavia’s activity by refreshing the packaging design for Fragedo, the most important brand in the Romanian producer’s portfolio.

The Fragedo brand, conceived and designed by Brandient five years ago, established itself as a benchmark for premium quality, all this made real by owner Ioan Popa’s vision and continuous investment in state of the art packaging, distribution and in the brand’s image.

Coming to celebrate 20 years of activity, Transavia commissioned Brandient team to redesign the package identity for the Fragedo brand. By introducing the “Well Made in Romania” concept, the solutions found by Brandient gave a new expression to the brand’s values and promises and came with a touch of legitimate national pride.

“Redesigning Fragedo’s identity was a new means of reinforcing the brand’s promises: premium quality, attention to details and dedication. This novelty is the brand’s leadership gesture, creating a new graphic style, visible and expressive.”

—Cristian Petre, Senior Designer Brandient.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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Press resources

fragedo-line-up

Fragedo line-up By introducing the “Well Made in Romania” concept, the solutions found by Brandient gave a new expression to the brand’s values and promises and came with a touch of legitimate national pride.

IMG (833KB)Download

detail

Detail The Fragedo brand, conceived and designed by Brandient five years ago, established itself as a benchmark for premium quality.

IMG (506KB)Download

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