Delaco
Delaco Rebranding
During the past twenty years, the (distribution) private label Delaco has successfully established itself as one of the most renowned and beloved Romanian dairy products portfolio brands.
Founded in 1997 as a small family-owned venture, Delaco has always been driven to provide top-quality cheese to the Romanian market. Over the years, Delaco has partnered with Brandient for strategic branding advice, brand architecture and portfolio clarification, and the design of multiple product ranges.
Brandient also contributed to drafting the brand's corporate narratives and designing its corporate brand visual platform.
Delaco brand has keenly followed market trends while exhibiting a deep understanding of design's role in the contemporary consumer goods industry.
Moreover, Delaco was always aware of its private label brand's benefits, showing boldness in reinventing its portfolio design. The following are some examples of this remarkable collaboration over the years.
Client:
Delaco
Industry:
Food and Beverages
Project type:
Rebranding
Date:
N/A
Services:
Brand Positioning, Logo Design, Visual Identity Program
Delaco “Brânza Pufoasă” (The Flufy Cheese)
On a shelf awash with generic names like “fresh,” “soft,” or “light” cheese, Delaco introduced a sub-brand named “Brânză pufoasă” (Fluffy cheese).
This moniker was devised to metaphorically convey the product's attributes and Delaco's brand personality, which is cool, charismatic, and conversational.
The product's delicate texture and natural flavor are visually suggested through a minimalist yet decorative design style featuring abundant white, green, and natural colors.
Client:
Delaco
Industry:
Food and Beverages
Project type:
New brand creation
Date:
N/A
Services:
Brand Positioning, Brand and Portfolio Architecture, Logo design and Visual Platform, Package Design
Delaco Yellow Cheese range
Delco was searching to redesign its highly popular yellow cheese range to enhance its depiction of high-quality promises.
The new design adeptly addresses several challenges. Firstly, it guarantees brand recognition by preserving the most important equity elements—the layout look, feel, and color scheme.
Secondly, it unifies all products under a single master pack, and thirdly, it incorporates illustrations that can narrate a story about nature and modern lifestyle.
Client:
Delaco
Industry:
Food and Beverages
Project type:
Rebranding
Date:
N/A
Services:
Brand Positioning, Brand and Portfolio Architecture, Logo design and Visual Platform, Package Design
Delaco "De·Senviș" range (sliced cheese)
Redesign to improve the quality perceptions, under a minimalist and natural visual approach.
N/A
Client:
Delaco
Industry:
Food and Beverages
Project type:
Rebranding
Date:
N/A
Services:
Brand Positioning, Brand and Portfolio Architecture, Logo design and Visual Platform, Package Design
Delaco Mascarpone
In a strategic initiative to set the brand apart from competitors—who predominantly used the blue color palette—Brandient allocated vibrant, appealing, and impactful colors set against a minimalist white background.
Since mascarpone is a crucial ingredient in tiramisu recipes, the design playfully portrays the dessert-making process.
Client:
Delaco
Industry:
Food and Beverages
Project type:
Rebranding
Date:
N/A
Services:
Brand Positioning, Brand and Portfolio Architecture, Logo design and Visual Platform, Package Design
Delaco Toni Junior (children’s range)
Launched in 2017, the new range Toni Junior is specially tailored to Delaco's youngest customers—urban children—with various unique products.
Toni Junior is a young boy character whose night dreams are the central theme of each package design.
Each package design narrates a dream, using vivid blue contrasts and childlike illustrations, resulting in packaging that resembles a page from a fairy tale.
The gifted writer Raluca Feher penned the enchanting stories with captivating illustrations created by CultCat.
Client:
Delaco
Industry:
Food and Beverages
Project type:
Rebranding
Date:
N/A
Services:
Brand Positioning, Brand and Portfolio Architecture, Logo design and Visual Platform, Package Design
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