Delaco

Delaco Rebranding

During the past twenty years, the (distribution) private label Delaco has successfully established itself as one of the most renowned and beloved Romanian dairy products portfolio brands.

Founded in 1997 as a small family-owned venture, Delaco has always been driven to provide top-quality cheese to the Romanian market. Over the years, Delaco has partnered with Brandient for strategic branding advice, brand architecture and portfolio clarification, and the design of multiple product ranges.

Brandient also contributed to drafting the brand's corporate narratives and designing its corporate brand visual platform.
Delaco brand has keenly followed market trends while exhibiting a deep understanding of design's role in the contemporary consumer goods industry.

Moreover, Delaco was always aware of its private label brand's benefits, showing boldness in reinventing its portfolio design. The following are some examples of this remarkable collaboration over the years.

Client:
Delaco

Industry:
Food and Beverages

Project type:
Rebranding

Date:
N/A

Services:
Brand Positioning, Logo Design, Visual Identity Program

Delaco “Brânza Pufoasă” (The Flufy Cheese)

On a shelf awash with generic names like “fresh,” “soft,” or “light” cheese, Delaco introduced a sub-brand named “Brânză pufoasă” (Fluffy cheese).

This moniker was devised to metaphorically convey the product's attributes and Delaco's brand personality, which is cool, charismatic, and conversational.

The product's delicate texture and natural flavor are visually suggested through a minimalist yet decorative design style featuring abundant white, green, and natural colors.

Client:
Delaco

Industry:
Food and Beverages

Project type:
New brand creation

Date:
N/A

Services:
Brand Positioning, Brand and Portfolio Architecture, Logo design and Visual Platform, Package Design

Delaco Yellow Cheese range

Delco was searching to redesign its highly popular yellow cheese range to enhance its depiction of high-quality promises.

The new design adeptly addresses several challenges. Firstly, it guarantees brand recognition by preserving the most important equity elements—the layout look, feel, and color scheme.

Secondly, it unifies all products under a single master pack, and thirdly, it incorporates illustrations that can narrate a story about nature and modern lifestyle.

Client:
Delaco

Industry:
Food and Beverages

Project type:
Rebranding

Date:
N/A

Services:
Brand Positioning, Brand and Portfolio Architecture, Logo design and Visual Platform, Package Design

Delaco "De·Senviș" range (sliced cheese)

Redesign to improve the quality perceptions, under a minimalist and natural visual approach.

N/A

Client:
Delaco

Industry:
Food and Beverages

Project type:
Rebranding

Date:
N/A

Services:
Brand Positioning, Brand and Portfolio Architecture, Logo design and Visual Platform, Package Design

Delaco Mascarpone

In a strategic initiative to set the brand apart from competitors—who predominantly used the blue color palette—Brandient allocated vibrant, appealing, and impactful colors set against a minimalist white background.

Since mascarpone is a crucial ingredient in tiramisu recipes, the design playfully portrays the dessert-making process.

Client:
Delaco

Industry:
Food and Beverages

Project type:
Rebranding

Date:
N/A

Services:
Brand Positioning, Brand and Portfolio Architecture, Logo design and Visual Platform, Package Design

Delaco Toni Junior (children’s range)

Launched in 2017, the new range Toni Junior is specially tailored to Delaco's youngest customers—urban children—with various unique products.

Toni Junior is a young boy character whose night dreams are the central theme of each package design.

Each package design narrates a dream, using vivid blue contrasts and childlike illustrations, resulting in packaging that resembles a page from a fairy tale.

The gifted writer Raluca Feher penned the enchanting stories with captivating illustrations created by CultCat.

Client:
Delaco

Industry:
Food and Beverages

Project type:
Rebranding

Date:
N/A

Services:
Brand Positioning, Brand and Portfolio Architecture, Logo design and Visual Platform, Package Design

Other featured projects

Origo CoffeeRebranding and revitalization of pioneer and market leader in the specialty coffee
Flanco Smart DiscounterAchieving pervasive business transformation through rebranding.
PolianaDemocratizing healthcare via a national network of affordable test labs
ExavetNew brand for Regina Maris's veterinary imaging and analysis lab.
Team RomaniaCommercial emblem for the Olympic Team.
Ro Olympic and Sports CommitteePreparing Romanian presence at the Rio 2016 Olympic Games
CoffeEastBranding the premier Eastern European coffee culture festival.
LUCARebranding of the street fast food local leader
Fashion DaysAbout fashion must-have and obsessive coolness.
GenecoBuilding the power-brand for Singapore's electricity market.
BitdefenderBuilding trust by reducing global cyber risks
HeyBluA witty brand focused on overcoming financial limitations.
eMAGHelping the e-commerce front runner articulate its leadership.
SilvaRecreating the authentic Romanian Craft-Quality beer brand.
CărtureștiRebranding the iconic Romanian national bookstore.
From Skin to SoulVegan body care products for South Eastern Asia.
FreshfulFresh groceries delivered straight to your door.
TazzA stealthy lightning flash hidden in plain sight.
Neo BTCreating the neobank experience.
LibrisRebranding to reignite the passion for books.
CreatopySmart SaaS tools for Creative Empowerment.
AgricoverRebranding a top European player in agriculture.
VictoriabankRevitalizing the oldest commercial bank in Moldova.
Interactive GroupA future-aligned, value-rich identity for the Pakistani technology group.
LoginRoPositioning Romania as a destination for young tech talent.
O'MACRebranding the challenger in small agriculture tools.
National Football TeamBalancing heritage and contemporary aesthetics.
Romanian Football FederationRebranding to support the Federation’s ambitious reform.
DedemanThe rebranding that made history for the uncontested leader of the Romanian DIY.
PromaterisA new evolutionary chapter in plastics industry
Autonom Driving growth with impactful branding in modern mobility solutions.
KlarwinLeaping to a higher reputation league of Fluid Perfection.
Biz Singapore IssueTed Dot-winning Singapore-inspired cover design.
Ave ForchettaNew brand creation in a funky Italian neo-bistro restaurant genre.
TrickshotRebranding of the epitome 'eatertainment' restaurant chain for growth.
CartofisserieBuilding a French fries emporium brand.
BadsterThe thirst to break every rule in the book
HelpNetRefreshing and repositioning a leading pharma chain.
SolarisNew brand alignined with global healthy nutrition trends.
Rugby RomaniaLorem ipsum dolor sit amet
QFortBuilding a success story within the European market.
Idea BankA “Fresh banking from Poland” brand localization.
NextebankCreating a “next-gen banking" brand experience
PeliPartnersConsolidation of the law firm led by the power couple Francisc and Carmen Peli.
Ro Football CupRebranding
Agora Floreasca A chic urban mall, blends wit and geography in its symbol.
TinmarEstablishing a leading energy services integrator.
NeumarktLorem Ipsum
CiucLorem Ipsum
GambrinusLorem Ipsum
Ciuc RadlerLorem Ipsum
Impetum GroupLorem Ipsum
ShopmaniaLorem Ipsum
MerchantProLorem Ipsum
Patria BankLorem Ipsum
DLA Piper DinuThe 15th anniversary and a fresh communication design concept
E.ONLorem Ipsum
Paval HoldingLorem Ipsum
YTL GroupLorem Ipsum
EvergentLorem Ipsum
RTCLorem Ipsum
FabryoLorem Ipsum
City of OradeaThe edge of branding practice: place branding.
Cetatea OradeaReviving a Destination brand.
KindityEarly education in Malaysia, fostering 'nurturing kindness, releasing potential'.
BiogoodPioneering modern organic retail.
LucaLorem ipsum
CuculandLorem Ipsum
SecomLorem Ipsum
QualiansLorem Ipsum
FrudisiacLorem Ipsum
ÜbernutsLorem Ipsum
FonomatLorem Ipsum
DomoLorem Ipsum
ApidavaFrom humble beginnings to an internationally recognized Transylvanian honey brand.
AstralLorem Ipsum
YardiniLorem Ipsum
ToyplexLorem ipsum
ExigioLorem Ipsum
Europa FMLorem Ipsum
Balvanyos ResortLorem Ipsum
EuropharmLorem Ipsum
Nanoramic LabsLorem Ipsum
FastCapLorem Ipsum
NeocarbonixLorem Ipsum
Folkwear SocietyLorem Ipsum
SmartreeLorem Ipsum
AktaLorem Ipsum
Good RoutineLorem Ipsum
FulgaLorem Ipsum
EquiliantLorem Ipsum
StockDayLorem Ipsum
Nemo ExpressLorem Ipsum
BrioLorem Ipsum
AlbalactLorem Ipsum
Fortuna CoffeeLorem Ipsum
SavanaLorem Ipsum
CEC BankTurning around the oldest banking institution in Romania
ChalibriaRebranding
BrewzeusMaterializing a new evolutionary chapter in the local plastic industry
GeoklastData intelligence powering solutions in waste management sector.
Făgăraș World-Class Nature ReserveA love brand for Europe's largest, wildest natural park destination.
AccesaStrategic digital transformation services.
Peakture HotelMake yourself some beautiful memories.
BluidInnovative water-based solutions for professional and residential use.
Brico DepotPost-M&A design and culture adjustments for the DIY chain.
CRHPost-M&A brand consulting and localization.
EuroanswerRebranding the BPO expert in both emerging and established European markets.
F·Zeen ResidencesNew brand for the chain of high-end apartment projects.
ING BankCulture explorations and adjustments.
InmedioBrand and design update for the chain of convenience stores.
Transilvania InvestmentsRebranding the former SIF Transilvania (Financial Investment Society).
Pant Hoot MovieDocumentary about a master chimpanzee linguist.
VeritheraNew brand focusing on advanced, client-centered complementary medicine.
Romanian Embassy in SingaporePro-bono work for the Romanian Embassy in Singapore.
YTL FoundationScholarship, thought leadership, and community projects in Malaysia and beyond.
AngstRebranding of the quality meat products company.
Merinde UrbaneNew brand for tasty, nutritious, ready-to-serve meals.
GlaxoSmithKlineConsulting on cold and flu brand portfolio
Mega ImageComprehensive retail design upgrade for the supermarket chain.
Orange SchoolContent, design and seminars for the Orange Communication School.
Bunătăți de la BunicaBrand and packaging design update for the line of cooking ingredients.
WiesanaLorem
UnireaLorem
LincoLorem
FrühstückData intelligence powering solutions in waste management sector.
RenaultLorem
ZentivaBrand localization and positioning consulting.
GE MoneyBrand consulting on merger between GE Money and Garanti Bank.
TunisianaRebranding of Tunisiana, the national Tunisian telco and local success model.
BRD Societe GeneraleBrand strategy consulting in response to the global financial crisis.
VodafoneBrand strategy consulting in response to the global financial crisis.

News radar

Join the Brandient community! Stay in the loop with innovative branding insights, exclusive design content, and inspiring case studies.

Stay in touch with Aneta's latest opinions — articles, interviews, and podcasts — on entrepreneurship, marketing, branding pioneering, leadership, and culturally meaningful current events.

Brandient Radar is a select and non-intrusive, low-volume newsletter.

Follow our flight path — sign up for our Radar newsletter today!

get in touch

Client? contact us

5 Mendeleev Street, 3rd floor,
Bucharest 010361

Expert? Join Us

Are you brimming with talent and unshaken by challenges? Then, consider this your invitation to join our elite team, dive into complex problems, and have the opportunity to see your work make a mark far and wide.

Please submit your cover letter and relevant credentials:

friend? follow us

Copyright © Brandient 2002–2024. All Rights Reserved.

View