LUCA
Rebranding of the street fast food local leader, employing brand revitalization and upgrade to support business growth and market leadership.
One of the bravest local HoReCa SMEs succeeded in establishing a categoric market leadership through operational performance, retail chain augmentation, product quality obsession, and customer needs deep understanding.
Therefore the company’s top management decided it is time to offer a bigger role to the brand image and generally speaking — to the branding approach, to contribute to the future business success.
The new brand positioning claims the “Reinterpreted tradition” territory, promising “We do good (as in tasty), we do well” as a brand slogan.
The design works cover the facelifted logo, keeping the existing visual equity elements untouched, while introducing new design elements to increase the perceived quality and trust, optimize costs, and exacerbate the local craft spirit, to increasethe street visibility and the brand consistency.
Client:
TINERVIS GROUP
Industry:
Retail and Consumer Services, Food and Beverage
Project type:
Rebranding
Date:
2022–2023
Services:
Brand positioning, Brand Narratives and Voice, Logo Design and Visual Platform, Corporate Identity Program,Branded environment (Space conceptual design), Digital Design, Creative Communication Design, Brand guidelines
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