Brandient design featured on Chinese magazine cover
Übernuts was chosen by Package Design as their showcased story
Shortly after winning the Silver Pentaward in Tokyo for Übernuts, we found out with great enthusiasm that the awarded packaging was chosen by Chinese magazine Package Design as the cover story for their latest issue.
"Selecting Übernuts for the cover reflects my appreciation for its imagination, humour and specific expression compared to other nut packaging. I believe it has a strong impact on the supermarket shelf, easily attracting the consumer.
In China, snack packaging goes undifferentiated; your design offers us a good example of doing things differently."
—Huang Li, Publisher and Editor in Chief, Package Design
We are pleased that, despite cultural and physical distance, a design intended for the Eastern European market finds its way, through the magazine’s audience, to markets like China, Taiwan, Macau and Hong Kong.
As this is not the first time a Chinese publication showcases one of our projects, we believe the friendly interest in Brandient’s work proves a growing openness and appetite for brand design in the largest market of all.