Accolades · Bucharest/Singapore, January 16, 2015

Brandient design featured on Chinese magazine cover

Übernuts was chosen by Package Design as their showcased story


Brandient design as front cover of Package Design magazine

Shortly after winning the Silver Pentaward in Tokyo for Übernuts, we found out with great enthusiasm that the awarded packaging was chosen by Chinese magazine Package Design as the cover story for their latest issue.

"Selecting Übernuts for the cover reflects my appreciation for its imagination, humour and specific expression compared to other nut packaging. I believe it has a strong impact on the supermarket shelf, easily attracting the consumer.

In China, snack packaging goes undifferentiated; your design offers us a good example of doing things differently."

—Huang Li, Publisher and Editor in Chief, Package Design

We are pleased that, despite cultural and physical distance, a design intended for the Eastern European market finds its way, through the magazine’s audience, to markets like China, Taiwan, Macau and Hong Kong.

As this is not the first time a Chinese publication showcases one of our projects, we believe the friendly interest in Brandient’s work proves a growing openness and appetite for brand design in the largest market of all.

Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.

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