news & thinking
Brandient's two stands for Klarwin at ExpoApa 2026 — The Water Countdown hourglass and the Engineering Collection — won the Visitors' Choice Award Bucharest, September 2026 The two stands Brandient conceived and designed for …
Over the past decade, we've been fortunate to work with Romania's sports royalty: the Romanian Olympic and Sports Committee (COSR), Team Romania, the Romanian Football Federation (FRF) and National Team, the Romanian Football Cup, the Romanian Rugby Federation (FRR) and National Team. This …
In Brand Finance’s Romania 50 for 2026 — the ranking’s tenth edition — nineteen of the fifty most valuable Romanian brands carry Brandient’s work: some created here, some re-created, some guided in strategy or …
Everyone's recycling the same predictions for 2026. We looked deeper and found the tensions, the contradictions, and the shifts that will actually shape branding decisions this year. Making predictions (especially about the future, as …
Fresh from Berlin’s ceremony, our designers reflect on the experience, their favorite winning projects and the state of the design industry today Bucharest and Singapore, November 2025 — Brandient receives a Red Dot Design …
When society is split and dichotomous, where people look at the same reality and see fundamentally different things, the business world should be a terra firma, because it is based on a social contract, with …
In Brand Finance’s Romania 50 for 2025, four of the country’s ten most valuable brands carry Brandient’s work, led by Banca Transilvania’s 34-percent surge in brand value Bucharest, 2025 — In Brand Finance’s 2025 …
Brandient creates the brand for Edge Institute — the independent think tank for Romania's digital transformation Bucharest, April 2025 — Edge Institute, an independent think tank for Romania’s digital transformation, launches with a brand …
The biggest challenges that brands will face this year: our predictions Over the past two post-pandemic years, it's become easier and easier for people working in the brand consultancy industry to spot the signs …
Not Just a New Logo. A True Business Transformation Bucharest, October 2024 In the world of business, rebranding is often mistakenly perceived as the silver bullet—a “fix it all” solution for a dip in …
Branding the official Team Romania House for the 2024 Paris Olympic Games Bucharest and Singapore, October 2024 The complex brand creation project for Team Romania included several targeted touch points that went beyond the …
The Opening Ceremony (OC) of the Olympic Games: the runway of all national Olympic teams Bucharest and Singapore, July 2024 — Team Romania and the Romanian Olympic and Sports Committee (COSR) reveal the official …
What moment could be more fitting than now to look back at our favorite projects over the years? Bucharest and Singapore, July 2024 — Brandient turns twenty-two. Twenty-two years, over 250 projects, seven of …
In preparation for our new website, we took a serious look back and counted the awards Brandient has received over its 22 years of activity: a grand total of 74. All international. Some more …
Fifteen of the 50 most valuable Romanian brands in the 2023 Brand Finance ranking were created or revitalized by Brandient, accounting for over 2 billion euros in combined brand value Bucharest, April 2024 — …
Mihaela Rădulescu and Adrian Stănculeț, two of Brandient’s key professionals, join the three founding partners in the firm’s twenty-second year Bucharest and Singapore, April 2024 We are pleased to announce that, in Brandient’s twenty-second …
This position is open. We’re looking for a dynamic and experienced brand designer to join our team. The ideal candidate will bring versatility and expertise to contribute effectively to large-scale branding projects. The job: …
At Brandient, we value consultants with exceptional talent, education, intelligence, and experience. If you have an abundance to offer, join our team at Brandient as a Branding Consultant — we're eager to harness your …
The 2020 pandemic with all its various torments caught me in the process of advancing steadily towards my second book, which already had a (working) title: Branding Burnout™. Long story short, the purgatory that …
The international edition (e-book, paperback, and hardcover) is now available on Amazon and eMAG Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies and a crash course in …
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