REBRAND™ Hall of Fame institutes the highest recognition for brand consultancies
Bucharest and Singapore, October 2015
REBRAND™, the world's leading platform for recognition of brand transformation and expertise, has initiated the global Hall of Fame for brand consultancies. Brandient is honored with the induction into this prestigious circle, alongside bigger and older global players like Interbrand, Landor, Brand Union, Lippincott, MetaDesign, Future Brand or Siegel+Gale.
“We are deeply honored by this recognition, especially coming from such a respected forum. With a business minded approach and relentless energy, Anaezi Modu created through REBRAND™ the global acknowledgement of branding’s contribution to both business value and society at large.”
—Aneta Bogdan, Brandient Managing Partner
In 2005, a young branding company from Eastern Europe emerged as a triple award winner at the first edition of REBRAND 100® Global Awards – for the rebrandings of TVR, Europharm (GSK) and Smartree. The competition — focused from the outset on selecting and awarding relevant branding projects that solved real strategic problems — would soon become the most highly-respected, juried recognition for repositioned brands, and Brandient went on to win many other REBRAND™ awards, including the Best of Awards for Dedeman in 2009 and two Distinction awards for Domo and Savana in 2007.
The rising profile of Brandient led also to the invitation of Aneta Bogdan, Managing Partner to jury the competition in 2006, followed by Cristian ‘Kit’ Paul, Creative Partner, who juried in 2014.
“Brand design is often tributary to ephemeral beautification, and is, therefore, of temporary relevance — but REBRAND™ prizes above all the strategic, integrative design, and this sets it apart from other leading branding and design competitions.”
—Cristian ‘Kit’ Paul, Brandient Creative Partner
Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About REBRAND™
REBRAND™, founded in 2004 by Anaezi Modu, created the REBRAND 100® Global Awards — the first juried global recognition dedicated to brand transformation, honoring the world’s 100 most effective rebrands each cycle. Its juries of international business and design executives — Brandient co-founders Aneta Bogdan and Cristian Kit Paul among the invited jurors* — have judged work from more than 61 countries across forty-plus industries; its Hall of Fame inducted Brandient in the inaugural 2015 class, alongside Interbrand and MetaDesign.
*As in all juried competitions, jurors assess only the work of others, never the work of their own companies or any entities they are part of or represent.