Press Release · Bucharest/Singapore, October 5, 2015

Brandient inducted into the worldwide Hall of Fame

REBRAND™ Hall of Fame institutes the highest recognition for brand consultancies

Brandient included in REBRAND™ Hall of Fame 2015

REBRAND™, the world's leading platform for recognition of brand transformation and expertise, has initiated the global Hall of Fame for brand consultancies. Brandient is honored with the induction into this prestigious circle, alongside bigger and older global players like Interbrand, Landor, Brand Union, Lippincott, MetaDesign, Future Brand or Siegel+Gale.

“We are deeply honored by this recognition, especially coming from such a respected forum. With a business minded approach and relentless energy, Anaezi Modu created through REBRAND™ the global acknowledgement of branding’s contribution to both business value and society at large."

—Aneta Bogdan, Brandient Managing Partner

In 2005, a young branding company from Eastern Europe emerged as a triple award winner at the first edition of REBRAND 100® Global Awards – for the rebrandings of TVR, Europharm (GSK) and Smartree. The competition — focused from the outset on selecting and awarding relevant branding projects that solved real strategic problems — would soon become the most highly-respected, juried recognition for repositioned brands, and Brandient went on to win many other REBRAND™ awards, including the Best of Awards for Dedeman in 2009 and two Distinction awards for Domo and Savana in 2007.

The rising profile of Brandient lead also to the invitation of Aneta Bogdan, Managing Partner to jury the competition in 2006, followed by Cristian ‘Kit’ Paul, Creative Partner, who juried in 2014.

"Brand design is often tributary to ephemeral beautification, and is, therefore, of temporary relevance — but REBRAND™ prizes above all the strategic, integrative design, and this sets it apart from other leading branding and design competitions.”

—Cristian 'Kit' Paul, Brandient Creative Partner


REBRAND™ is the world's leading platform for brand transformation case examples, programs, and expertise. Celebrating 10+ years of excellence, its renowned REBRAND 100® Global Awards is the most highly-respected, juried recognition for repositioned brands, having reached participation from 51 countries in over 40 industries.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

Contact us at office[at]brandient[dot]com.
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