aneta bogdan

managing partner


With hundreds of innovative brand projects under her lead in 30 years of Eastern rock’n’roll, Aneta advocates branding and design as business and reputation tools, creating and revitalizing entrepreneurial, corporate and institutional brands in emerging environments. She is a believer in Romania’s future, her native country, and in the genuine force of the entrepreneurs to transform the humanity for the good.

Her forte is finding patterns where others see chaos, which comes in handy when clients pop up with “unsolvable” problems. She is never average: cynical and idealistic, authoritarian and inspirational, a fresh, break-the-rules storyteller with a speculative and passionate discourse.

Aneta Bogdan attributes her achievements to a strong intuition, a relentless drive to move things forward and to having been raised in an emerging environment. This may sound deceivingly simple from someone with a rock solid academic and professional credentials and an extensive marketing experience. She graduated Economics and holds an MBA from Open University Business School (UK). As recognition of her contribution to the marketing profession, she is a Chartered Marketer and a Fellow of The Chartered Institute of Marketing (UK).

Aneta founded Brandient in 2002, she is the author of Branding on the Eastern Front — the international edition having been released in 2018, following the best-selling Romanian edition from 2010; she is a highly-regarded conference and seminar speaker and juror of national and international design, branding and advertising competitions.

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