Branding on the Eastern Front

February 7, 2024
 · 
2 min read

The international edition (e-book, paperback, and hardcover) is now available on Amazon and eMAG

Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies and a crash course in branding for entrepreneurs, marketers, and contemporary consumers of any kind.

The late great branding master Wally Olins said in the Foreword to the book:

The book is a premier Eastern view on the debate around the transformative power of branding, including relevant case studies and an insight into the emergent corporate and entrepreneurial milieus. The author is never average: cynical and idealistic, authoritarian and inspirational—a fresh, break-the-rules storyteller with a speculative and passionate discourse.

All in all, the book is a keen practitioner’s candid account of the assimilation and development of brands and branding in post-communist Eastern Europe and other emergent markets — in a time when Western-born principles of branding are being tried and tested, not only by their new grounds but also by the changing times.

The author, Aneta Bogdan, is the Managing Partner of Brandient, the award-winning brand strategy and design company with offices in Bucharest and Singapore. With hundreds of innovative brand projects under her leadership over the past 25 years, Aneta advocates branding and design as business and reputation tools, creating and revitalizing entrepreneurial, corporate, and institutional brands in emerging environments. In recognition of her contribution to the marketing profession, Aneta is a Fellow of The Chartered Institute of Marketing (UK). Click here to see more about Aneta.

Buy the ebook or the paperback editions from Amazon:

Also, you may buy the graceful hardcover edition from eMAG

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