Latest in: brand communications
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Everyone's recycling the same predictions for 2026. We looked deeper and found the tensions, the contradictions, and the shifts that will actually shape branding decisions this year. Making predictions (especially about the future, as …
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February 4, 2026
In brand we trust. About branding and integrity In the spring of 1998 Connex (Note: the Romanian telecom player subsequently acquired by Vodafone) launched a campaign—I don’t know if you remember it, as it …
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May 16, 2011
Dana invited me to write about branding for pr-romania.ro , a tempting invitation as I feel professionally and structurally rather close to PR as a discipline and a communication and networking practice. Simply put, …
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March 3, 2011
Brandient guides external communication revitalization for the retail chain. Bucharest, April 2008 Brandient is involved in revitalizing external communication for Domo. Domo has once more paired up with Brandient in order to revitalize the …
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April 29, 2008

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