Brandient guides external communication revitalization for the retail chain.
Bucharest, April 2008
Brandient is involved in revitalizing external communication for Domo. Domo has once more paired up with Brandient in order to revitalize the strategy and external communication support for its corporate brand. The main goals are the increase of the visual impact of tactical communication and the underlining of the friendly, pleasant and accessible personality of the brand.
Following the major rebranding in 2005 and the launch of the new corporate identity created by Brandient, Domo has gradually consolidated its position among top market players, as the most profitable retailer and with record turnover increase.
The solution delivered by Brandient involved the extension of the generous graphic potential for the two Domo avatars (the striped balls). Therefore, Brandient created two sympathetic and playful characters, a dog and a cat, who act as sales representatives for Domo, turning the sales act into a more pleasant, more memorable and less formal experience. They are to be found in all points of contact with the brand—point-of-sale graphics, TV commercials, billboards and sales literature.
Creative credits go to Brandient designers Alin Tamasan and Eugen Erhan, under Cristian “Kit” Paul’s main guidance as Creative Director Brandient. Studio 6 also contributed the animation graphics to this endeavor.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Domo
Domo was one of Romania’s leading electronics and appliance retailers — at its 2008 peak a chain of some 130 stores, fronted by the animated characters Do and Mo. The business declined after 2009 and the store network closed following the 2015 insolvency; the brand remains a record of Romanian retail’s expansion years: the Domo case.