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Client File · May 23, 2016

Romanian Football Federation

Romanian Football Cup

The Romanian Football Cup

The new leadership of the Romanian Football Federation commissioned the rebranding of the Romanian Football Cup — the long-standing competition opened to Romanian-based football clubs irrespective of their ranking — as part of their larger effort to strengthen the brand management and raise the profile of the popular sport in Romania. The new design came alongside a stronger, community building brand positioning.

Press Release · Bucharest, May 19, 2016

“The heart of football” — a new brand for the Romanian Football Cup

Brandient rebrands the long-standing competition


Designing the new identity of the Romanian Football Cup

Brandient created the new identity of the Romanian Football Cup — which was launched last week at the 78th edition’s final match. Drawing on the event’s celebratory DNA, the new identity translates the brand’s proprietary symbols in a modern rendition.

Accolade · Bucharest/Singapore, March 3, 2016

Brandient double-winner in 2016 REBRAND 100® Global Awards

The two awards were conferred for rebranding the Interactive Group
and the Romanian Sports and Olympic Committee

The rebranding of the Romanian Olympic and Sports Committee was awarded at this year’s edition of Rebrand 100.

At this year’s edition of Rebrand 100 ® — the global competition that grants the highest recognition for excellence in brand reconstruction and design — Brandient won a Distinction Award for the rebranding of the Romanian Sports and Olympic Committee (COSR), and a Merit Award for the rebranding of the pan-Asian Interactive Group.

Accolade · Bucharest/Singapore, February 3, 2016

Badster is featured in the online gallery of Creative Quarterly no. 40

The international magazine gathers the best of works in art and design


Badster's identity was included in the 40th issue of Creative Quarterly

The international magazine Creative Quarterly has selected Badster as a runner-up in the competition for its 40th issue. Badster is now published in the issue’s online gallery, amongst other impressive works in graphic design, illustration, fine art, photography and advertising.

Career · Bucharest

Account Director

Bucharest Office

Wanted: Account Director — an experienced master of handling projects and client relationship.

The job
  • Lead projects from start to finish, planning and supervising all engagements, timelines and deliverables;
  • Act as a liaison between clients and the internal project team, to deliver strategy, design and implementation in line with the project objectives;
  • Manage financial aspects of a project (from budget drafting & forecasts, to project budget monitoring, to invoicing procedures);
  • Establish goals, assign tasks and hold contributors (internal and external) accountable;
  • Push forward complex projects and mitigate various issues on the road;
  • Improve internal communication systems and develop process protocols based on our frameworks;
  • Represent and maintain the integrity of Brandient’s standards and core values throughout the jobs.
The candidate
  • Minimum 5 years experience in handling projects, teams and customer relationship, preferably in advertising, market research or consulting environments;
  • Good academic credentials;
  • A Bachelor’s degree; a Master’s degree in business or communication is a plus, but not a prerequisite;
  • Impeccable presentation, oral and written communication skills, proven English proficiency;
  • Ability to handle multiple projects and tasks simultaneously;
  • Ability and desire to maintain a professional appearance and demeanor;
  • Believe in the greater good value of design, and want to be a part of changing the world by design.
Please include, along with your CV, a short response in English (300-500 words) to the following question: “What are the main challenges, opportunities, difficulties and rewards in the everyday work of a client service professional? Take into account the specifics of the Romanian market and client environment, and the interesting times we live in.”

 

Career · Bucharest

Senior Brand Strategist

Bucharest Office

Wanted: Senior Brand Strategist with proven experience in marketing, branding consultancy, strategic planning or management consulting environments.

The job
  • Shadowing Aneta in brand strategy and consultancy challenges;
  • Thrive in a high-profile team of brand strategy and design specialists;
  • Elaborate extensive brand strategy reports;
  • Inspire clients and designers;
  • Meet and work with leading entrepreneurs and CEOs;
  • Be more of an analysis powerhouse and less of a unique and delicate snowflake;
  • Represent and maintain the integrity of Brandient’s standards and core values throughout the jobs.
The candidate
  • A champion of intangible knowledge — assertive and persuasive;
  • Proven experience in marketing, branding consultancy, strategic planning or management consulting environments;
  • Good academic credentials;
  • A Master’s degree in business or communication is a plus, but not a prerequisite;
  • Excellent writing and presentation skills;
  • Strongly analytical mind able to bring order to complexity;
  • Able to diagnose complex business situations and determine the best future scenario.
Please include, along with your CV, a short response in English (300–500 words) to each of the following questions:
1. How do you think business models would have to adapt to the post-crisis, social technology driven "new normal"? Particularly, is there a business model that you find inspiring?
2. Do you think positioning is still a valid tool for brand strategy, nowadays?

 

Client File · January 6, 2016

Badster

The challenger spirit of packaging design


Brandient created Badster's identity and packaging design

An Eastern European beverage distribution group decided to launch a new energy drink brand, building on their extensive knowledge of the market. In order to challenge the stiff competition, the brand must literally burst with energy, and it must impress a very young, mostly male target, always looking for a feeling of “unreasonable freedom” — all these using only the restrictive real estate of a 250ml aluminium can. If you enjoy the view, things click into place forever — if you don’t, you are probably of not much interest to the brand. This makes the can a pretty cool segmentation instrument.

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Branding on the Eastern front

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Brandient 101

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