A bold design for the most powerful Romanian bank
Banca Transilvania is the leading Romanian bank founded with private capital. Established in 1994 by a small team in the city of Cluj (in the heart of Transylvania), the bank kept on growing by expanding nationally and becoming the bank of choice for the enterprising people. After a great business year in 2015, and preparing for future developments, the refreshment of the brand was deemed relevant both for the organisation and the external stakeholders. Whilst aiming to fix issues of visibility, modernisation and consistency along all brand manifestations, the 2016 rebranding set out to better signalize the new stage and status of the brand.