We deliver innovative branding solutions for
the emergent entrepreneurs and companies

Client File · September 22, 2016

Banca Transilvania

A bold design for the most powerful Romanian bank

“Banca

Banca Transilvania is the leading Romanian bank founded with private capital. Established in 1994 by a small team in the city of Cluj (in the heart of Transylvania), the bank kept on growing by expanding nationally and becoming the bank of choice for the enterprising people. After a great business year in 2015, and preparing for future developments, the refreshment of the brand was deemed relevant both for the organisation and the external stakeholders. Whilst aiming to fix issues of visibility, modernisation and consistency along all brand manifestations, the 2016 rebranding set out to better signalize the new stage and status of the brand.

Press Release · Bucharest, September 21, 2016

Banca Transilvania unveils new identity designed by Brandient

A bold design for the most powerful Romanian bank


Banca Transilvania's new fascia

After a great business year in 2015, and preparing for future developments, Banca Transilvania (also known as BT) — the largest Romanian bank founded with private capital — seized the favourable momentum to initiate a brand evolution, and to better signalize the new stage and status of the brand.

Marking its second collaboration with Mr. Horia Ciorcila — the bank’s President and one of the most prominent Romanian entrepreneurs — Brandient was inspired to explore bold avenues for refreshing the brand, and to approach the identity from a genuine, aspirational and inspirational perspective — both for internal stakeholders, and for external customers and partners.

Books

cover

Branding on the Eastern front

Continue reading 

Books

cover

Brandient 101

Continue reading 

Subscribe

Subscribe to receive Brandient Newsletter and/or Press Releases via email.