We deliver innovative branding solutions for
the emergent entrepreneurs and companies

Press Release · Bucharest / Singapore, August 17, 2017

Brandient wins 2017 Red Dot Award

HEINEKEN creates the best recipe, Brandient designs the best package, Red Dot rewards the best design

The packaging design for Silva beer brand awarded at Red Dot.

Red Dot, the preeminent global design competition, has awarded Brandient for the new packaging design of Silva, launched earlier this summer by HEINEKEN Romania.

Press Release · Bucharest / Singapore, July 4, 2017

Brandient times fifteen

15 years of design and branding on emerging markets

Brandient started up in 2002, in the un-designed country of Romania, and it has been marching on ever since, working with emergent European and Asian entrepreneurs and companies towards achieving value by branding and design. It’s been not the best of times, but not the worst either. We’ve honed our soft skills by waking up every morning to a new normal and making a fresh lemonade out of it.

Accolade · Bucharest/Singapore, June 26, 2017

Klarwin logo featured in the 2017 LogoLounge Trends Report

The design by Brandient is cited for the insightful use of patterns

Klarwin featured in 2017 LogoLounge Trends

The visual identity created by Brandient for Klarwin — a leading process engineering player in Eastern Europe — has been included in the latest edition of the LogoLounge Trends Report. LogoLounge is the largest global platform for logo designers to share their creative work, and has been making cutting-edge analysis of logo trends since 2002.
Press Release · Bucharest, May 16, 2017

Silva. New beer, old love.

Brandient repositioned the crown jewel of Heineken Romania’s portfolio

Brandient repositioned the crown jewel of Heineken Romania’s portfolio

SILVA is a deeply respected, 40 years old, Transylvanian born beer brand, and one of the most iconic local brands — Romania’s first export beer, no less. Currently, the brand is the crown jewel within Heineken Romania’s portfolio. Inspirited by its heritage, SILVA embarks on a quest to reinterpret old recipes and create new ones, challenged by its will to better serve the modern consumers’ expectations — and it’s launching a collection of three different authentic local craft-quality beers: the new “Mandra Romaneasca” — a creative Romanian Pale Ale, the savory improved flavor Premium Blonde Lager — “Blonda Desavarsita”, and the famed crafted Strong Dark Lager — “Neagra Legendara”.

Press Release · Bucharest / Singapore, March 6, 2017

A Graphis Platinum Award for Brandient

Higher international recognition for Brandient design

Brandient wins Graphis Platinum Award for Tinmar’s brand identity.

Brandient has received another outstanding international recognition for its work, with a Platinum Graphis Award for the logo of Tinmar, the leading Romanian energy company.

The design challenge of the new Tinmar identity was to express the stature of the business — and thus reinforce its leadership on the B2B market — but at the same time to provide a strong sense of reliability for the new segment of domestic consumers. With a wordmark conveying both energy and engineered precision, the new identity is built around a polymorphic symbol — the crystal 3D “T” monogram — that changes its angle for each entity (parent company, energy, oil and gas).

Client Item ·  November 11, 2016

Transavia

Corporate identity revitalization


Transavia’s new corporate identity

The Romanian leader in the poultry industry and an important player on the European market, Transavia is a family business that — under the leadership of founder dr. Ioan Popa — expanded strategically, year after year, developing a healthy, solid and responsible entrepreneurial business model and a complex brand portfolio.

Transavia’s reputation, based not only on the sustained business growth, but also on its impeccable behavior, is reflected through the assumed responsibility of delivering the best food safety standard to millions of consumers. Precisely this promise was transposed, in a modern design manner, into the new visual identity.

Press Release · Bucharest, November 10, 2016

Brandient has revitalized

Transavia’s identity

One of the most important Romanian entrepreneurships,

redefined at an anniversary moment


Transavia’s new corporate identity

Transavia, the Romanian leader in the poultry industry and an important player on the European market, celebrates 25 years of prominence and prosperity, proving that large family businesses are, in Romania, similarly to the rest of the world, vital for their national economies. Under the leadership of founder dr. Ioan Popa, the company expanded strategically, year after year, developing a healthy, solid and responsible entrepreneurial business model. At the company’s anniversary, Transavia’s management decided to revitalize the company’s corporate identity, and Brandient — their strategy consultant and brand portfolio designer for the past 10 years — managed and delivered the project.

Press Release · Bucharest, November 10, 2016

The star brand Fragedo in new “plumage”

Brandient redesigned the packaging of Fragedo,

the most powerful Romanian poultry brand


Fragedo’s new packaging design

In the context of modernizing the packaging technology for its products, Transavia commissioned Brandient for the packaging redesign of Fragedo, the leading brand of poultry products on the Romanian market.

Created by Brandient 11 years ago, Fragedo proudly claims “Well made in Romania”, addressing the modern lifestyle of urban consumers, promising and delivering food products of exceptional quality, impeccable safety standards, and a range of great variety.

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