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On writing professional books

The 2020 pandemic with all its various torments caught me in the process of advancing steadily towards my second book, which already had a (working) title: Branding Burnout™. Long story short, the purgatory that followed resulted in my aborting the …
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Wanted: Brand Consultant

At Brandient, we value consultants with exceptional talent, education, intelligence, and experience. If you have an abundance to offer, join our team at Brandient as a Branding Consultant — we're eager to harness your potential and put your skills to …
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Branding on the Eastern Front

The international edition (e-book, paperback, and hardcover) is now available on Amazon and eMAG Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies and a crash course in branding for entrepreneurs, marketers, and contemporary …

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