Latest in: Design
Romanian diacritic marks
I keep returning to this, eighteen years on: design is a gateway profession—whatever we let pass becomes the culture—and for two decades this story had a technical excuse. Now the excuse is gone.
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March 23, 2023
In 2007 I started exploring the thesis that between '75 and '77 Woody Allen began building his movie brand consciously. The exploration turned into investigative journalism, led to a couple of preparatory texts and …
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September 22, 2012
At Brandient, as brand designers, we are mainly focused on how things work. Is the identification work accurate? Are the symbols used differentiated for the consumer? Can the payload of meanings be turned into …
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September 29, 2011
In the same way a change of name can attract a certain change in reality, design has the power to transform perceptions. We chose a subject (and also an object) apparently insignificant, that we …
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March 5, 2011

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