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News and Articles

The heart of milk

Fulga brand launch has propelled Albalact from a low position right in the top five of Romanian dairy producers. Bucharest, September 2005 This success has practically changed the company philosophy and behaviour, making it …
By Brandient
 · 
September 15, 2005
News and Articles

On air as Radiocom

Brandient has re-branded the National Radio communication Society (SNR), helping it clarify the corporate identity and revitalize its verbal and visual identity. Bucharest, September 2005 The new name of the company is Radiocom and …
By Brandient
 · 
September 7, 2005
News and Articles

Ten easy steps with Orange

Brandient was selected to support Orange in one of the most beautiful social responsibility programs, aimed at graduate and undergraduate students, called, as every year, “Communication School” (“Scoala de Comunicare”). Bucharest, September 2005 The …
By Brandient
 · 
September 1, 2005
News and Articles

Driving progress with Volvo Trucks

Brandient consultants provided specialized training for the internal branding program developed by Volvo Trucks this summer. Bucharest, August 2005 The program was aimed at implementing the new brand platform, values and organizational promise at …
By Brandient
 · 
August 22, 2005
News and Articles · Recognition

Three ReBrand Merits in one year

Three works of Brandient consultancy have recently been rated among the world’s most effective re-brandings that have been initiated in the past three years, according to ReBrand 100 competition that took place this February …
By Brandient
 · 
May 10, 2005
News and Articles

Renewing TVR national broadcaster

Brandient has been involved for a year and a half in the rebranding of Romanian Public Television (TVR). Bucharest, June 2004 An institution with such a high visibility and impact and an important vector …
By Brandient
 · 
June 21, 2004
News and Articles

Fulga, the Goodness of Milk

Fulga milk, a brand created by Brandient for Albalact, is now displayed on supermarket shelves. Bucharest, April 2004 The branding process comprised brand strategy, naming, package design and communication strategy. When Albalact decided to …
By Brandient
 · 
April 26, 2004
News and Articles

Inside the TVR makeover

Aneta Bogdan, managing partner of Brandient, which was picked to be Romanian Television’s long term consultant, tells Business Review about the decisions taken in the wake of the brand’s audit. Public television has been …
By Brandient
 · 
August 7, 2003
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