Brandient consultants provided specialized training for the internal branding program developed by Volvo Trucks this summer.
Bucharest, August 2005
The program was aimed at implementing the new brand platform, values and organizational promise at internal level. In order to adapt the brand revitalization strategy at local level, Brandient audited employees’ perception over their referral to the brand and their expectancies of what should be done in the future.
Brandient also held training sessions with both Volvo Trucks employees and dealers so that they could be able to establish mutual action plans for the next period, based on the new values set introduced by Volvo Trucks worldwide. The training programme was drawn so as to help employees understand and use Volvo brand message “Driving progress” in their daily activities.
In terms of internal branding, the brand values and message were implemented visually through a series of posters and premiums that were given to the employees, endorsing the idea that they are the brand, according to the concept “I am Volvo”.
The training program Brandient developed for Volvo Trucks is based on the idea that people inside the organization can understand easier their responsibilities toward the brand and its promise and that they can be motivated to guide their work according to the objective of the brands, if they are aware of the brand values and vision.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Volvo Trucks
Volvo Trucks is one of the world’s leading truck manufacturers, part of Sweden’s Volvo Group, serving customers in some 130 markets. In Romania — where the company has operated since 1990, with its own subsidiary from 2003 — Brandient delivered a brand-culture program for the national organization in 2005: the Volvo Trucks case.