Cristian Petre has become an Associate Partner with Brandient, the consultancy for brand strategy, design and value.
Bucharest, October 2005
With a remarkable experience in advertising campaigns, corporate identity and packaging design, Cristian has dedicated his work to branding projects, in accordance with his perfectionist personality and his designer calling. Cristian Petre joined Brandient in 2004, as Senior Art Director, after an impressive advertising career with Saatchi & Saatchi and D’Arcy DMB&B Romania.
Cristi is a genuine talent in graphic design and we have considered ourselves lucky when he decided to leave the advertising world and join us. He is fascinated by package design and with every project he proves that being creative means seeing reality through new eyes and sharing feelings with the others.
—Aneta Bogdan, Managing Partner, Brandient
Details are the core of every project but only the idea behind brings it to life. I am glad to have the chance to watch identity from these two perspectives, as I want to be a part of those who raise the standards in the Romanian branding industry
—Cristian Petre, Associate Partner, Brandient
Cristian started his artistic education at the Art High School in Iasi, and then graduated the Academy of Art (College of Design & Decorative Art) in Bucharest in 1995. Also, he was awarded scholarships at the Brighton University (UK), Bath College (UK) and Rietveld Academie (Amsterdam), a stage with a consistent contribution to his career.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.