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Articles · Trends

For the Love of Sports

Over the past decade, we've been fortunate to work with Romania's sports royalty: the Romanian Olympic and Sports Committee (COSR), Team Romania, the Romanian Football Federation (FRF) and National Team, the Romanian Football Cup, the Romanian Rugby Federation (FRR) and National Team. This …
By Ana Bogdan
 · 
July 27, 2026
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Articles · Trends

Branding in 2026: Quo Vadis?

Everyone's recycling the same predictions for 2026. We looked deeper and found the tensions, the contradictions, and the shifts that will actually shape branding decisions this year. Making predictions (especially about the future, as …
By Ana Bogdan
 · 
February 4, 2026
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Articles

The Velvet Apocalypse

When society is split and dichotomous, where people look at the same reality and see fundamentally different things, the business world should be a terra firma, because it is based on a social contract, with …
By Mihaela Rădulescu
 · 
June 10, 2025
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Articles · News and Articles · Trends

How will brands thrive in 2025?

The biggest challenges that brands will face this year: our predictions Over the past two post-pandemic years, it's become easier and easier for people working in the brand consultancy industry to spot the signs …
By Ana Bogdan
 · 
February 3, 2025
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Articles · Books

On writing professional books

The 2020 pandemic with all its various torments caught me in the process of advancing steadily towards my second book, which already had a (working) title: Branding Burnout™. Long story short, the purgatory that …
By Aneta Bogdan
 · 
February 22, 2024
Articles · Design

White Windsor on black

In 2007 I started exploring the thesis that between '75 and '77 Woody Allen began building his movie brand consciously. The exploration turned into investigative journalism, led to a couple of preparatory texts and …
By Cristian Kit Paul
 · 
September 22, 2012
Articles

Thank you, Lion City

The choice to open our Asian office in Singapore is backed up by the infrastructure and the social environment that encourages and strengthens a productive ground for the creative industries. It would be hard …
By Brandient
 · 
December 14, 2011
Articles · Design

Seen from inside

At Brandient, as brand designers, we are mainly focused on how things work. Is the identification work accurate? Are the symbols used differentiated for the consumer? Can the payload of meanings be turned into …
By Cristian Kit Paul
 · 
September 29, 2011
Articles

A royal house of brands

In the fall of 2003 Wally Olins came to Bucharest to deliver his speech for the first conference dedicated to nation branding. I welcomed him at the airport together with my partners and during …
By Aneta Bogdan
 · 
July 1, 2011
Articles

Count on me

In brand we trust. About branding and integrity In the spring of 1998 Connex (Note: the Romanian telecom player subsequently acquired by Vodafone) launched a campaign—I don’t know if you remember it, as it …
By Aneta Bogdan
 · 
May 16, 2011
Articles · Design

Rethinking the Romanian ID card

In the same way a change of name can attract a certain change in reality, design has the power to transform perceptions. We chose a subject (and also an object) apparently insignificant, that we …
By Brandient
 · 
March 5, 2011
Articles

Authenticity is not overrated

Dana invited me to write about branding for pr-romania.ro , a tempting invitation as I feel professionally and structurally rather close to PR as a discipline and a communication and networking practice. Simply put, …
By Aneta Bogdan
 · 
March 3, 2011
Articles

Stop the national bickering

Subsequent to numerous requests coming from the media, please find below our point of view regarding the Romanian tourism brand issue. Bucharest, August 2010 In the first place, we will refrain from any value …
By Aneta Bogdan
 · 
August 2, 2010
Articles

The founders’ children

I dedicate this article to those Romanians usually never mentioned by the national business press: the hundreds of true Romanian entrepreneurs, known and respected only by their families, their employees or their business partners. …
By Aneta Bogdan
 · 
April 13, 2010
Articles

Beyond the margin collectors

Location is Not Enough. Price Neither. Try Branding. Abstract This opinion paper looks at some aspects, challenges and opportunities that branding concept faces on local retailing business. The Romanian retail landscape is changing under …
By Aneta Bogdan
 · 
September 1, 2007
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