The 5 year old partnership between Brandient and Transavia, the local market leader in poultry products, goes on at the moment of celebrating 20 years of Transavia’s activity by refreshing the packaging design for Fragedo, the most important brand in the Romanian producer’s portfolio.

Bucharest, July 2011

The Fragedo brand, conceived and designed by Brandient five years ago, established itself as a benchmark for premium quality, all this made real by owner Ioan Popa’s vision and continuous investment in state of the art packaging, distribution and in the brand’s image. Coming to celebrate 20 years of activity, Transavia commissioned Brandient team to redesign the package identity for the Fragedo brand. By introducing the “Well Made in Romania” concept, the solutions found by Brandient gave a new expression to the brand’s values and promises and came with a touch of legitimate national pride.

Redesigning Fragedo’s identity was a new means of reinforcing the brand’s promises: premium quality, attention to details and dedication. This novelty is the brand’s leadership gesture, creating a new graphic style, visible and expressive.

—Cristian Petre, Senior Designer Brandient