Graphis, the 60 years old international bastion of excellence in design, recognizes with the Gold award at the Graphis Best in Design 2012 competition the polymorphous identity created by Brandient for the leading Eastern European online retailer eMAG.

Bucharest, April 2012

Brandient wins Graphis Gold Award for eMAG brand identity.

The modular logo is conveying each day that eMAG brings you new reasons of enjoyment, in an up-to-minute, relevant and dynamic way, by serving custom logos for various moments and occasions, on a per user basis adequate to its demographics. Furthermore, the new identity enables a very simple and versatile communication platform—both on-line and off-line—with greater impact and significantly lower cost.

A Graphis Gold is a ‘big league’ award in design, yearned for by any designer, and it’s a great pride to mark a first one for Brandient and for Romania.

—Cristian Kit Paul, Creative Partner, Brandient

The eMAG logo was designed by Cristian ‘Kit’ Paul, and implemented by Cristian Petre, Ciprian Badalan and Eugen Erhan.

Starting with the International Journal of Visual Communication in 1944, Graphis developed its now famous Annuals and became the classiest global design publications, of good taste and impeccable care.

About Brandient

Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.

About Graphis

Graphis is the international publisher of the visual-communications field — founded in Zurich in 1944 by Walter Herdeg and Walter Amstutz, and based in New York since 1986 under B. Martin Pedersen. For more than eighty years its juried annuals have documented award-winning work in design, advertising, photography and typography; Platinum and Gold are its highest distinctions.