Higher international recognition for Brandient design
Bucharest and Singapore, March 2017
Brandient has received another outstanding international recognition for its work, with a Platinum Graphis Award for the Tinmar logo.
The design challenge of the new Tinmar identity was to serve an established B2B business while providing a strong sense of reliability for a new segment of domestic consumers.
With a wordmark conveying both energy and engineered precision, the new identity is built around a polymorphic symbol — the crystal 3D “T” monogram — that changes its angle for each entity (parent company, energy, oil and gas). The subsidiary identities use the same colors in different proportions, each with a code-color dominating slightly. The proprietary symbol is rigid yet transformative, massive yet ethereal, precise yet colorful — apt for a player that must transmit both scale and easy, friendly service.
The winning logo — which is the first Platinum Graphis for Brandient — will be presented at large in the related Graphis book to be published this spring.
Brandient also received another Graphis Silver Award for creating the logo for Balvanyos Resort — an oasis of peace, hidden in the heart of the Carpathian Mountains, surrounded by thermal waters long used for relaxation and recovery purposes. The logo is resembling a timeless, wise figure, deeply immersed in elements of nature — water, mountains and vegetation — while its refined design reflects the resort’s premium standards and facilities.
At the same Graphis competition (Logo Design 9), Brandient was awarded a Merit commendation for the Team Romania logo, designed for the Romanian Olympic and Sports Committee.
Present awards included, Brandient has received no less than 16 Graphis Awards over the past 5 years, in various competitions organized by the leading authority in design. The award portfolio includes 2 Graphis Gold Awards (eMAG's identity in 2012 and Bitdefender's identity in 2013), 5 Graphis Silver awards (eMAG and NexteBank in 2013, Ubernuts and Lawyer’s House Wine in 2014, and BIZ Magazine in 2016), as well as 6 Graphis Merit Awards.
Graphis is a reputable international publisher of design books, established in 1944 in Zurich and currently based in New York. It is committed to presenting and promoting the work of exceptional talent in Graphic Design, Advertising, Photography and Art/Illustration.
Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Graphis
Graphis is the international publisher of the visual-communications field — founded in Zurich in 1944 by Walter Herdeg and Walter Amstutz, and based in New York since 1986 under B. Martin Pedersen. For more than eighty years its juried annuals have documented award-winning work in design, advertising, photography and typography; Platinum and Gold are its highest distinctions.