Brandient is proud to announce the launching of “Brandient 101”, the first book dedicated to local brand design, bringing together 101 corporate or product graphic identities created by the company during its first eight years of existence.

Bucharest, March 2010

Design must solve business problems and is an investment with a very long shelf life. After half a century of gray uniformity and collectiveness, design offers color and individuality. From this perspective, in Romania, we were at the right place, at the right time

—Cristian ‘Kit’ Paul, Creative Partner Brandient

The book represents a first within the local publishing landscape and, taking the form of an elegant collection, it offers a comprehensive perspective over the groundbreaking activity of Brandient in the field of brand design in Romania. The graphic identities created by Brandient are already part of the everyday life and it is certain that each Romanian has already become familiar with at least one of them. Furthermore, many of these identities have won prestigious awards at international competitions and have been published in specialty books abroad.

The book “Brandient 101” is available in a limited edition of 101 copies, signed and numbered, exclusively purchasable at Carturesti Bookstore, 13 Arthur Verona Street. At the same address, the original exhibition “Brandient 101 Romanian Graphic Identities” is open to the public during March 26–April 7.

About Brandient

Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 281 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.