The new role recognizes his expertise in brand identity design
Bucharest and Singapore, October 2014
We are glad to announce that Adrian Stănculeț has been promoted to Design Director, after only 3 years within Brandient. Adrian’s design and art direction experience span over 14 years, and is supported by a strong education in art—with studies at Nicolae Tonitza Fine Arts High School and the Art Academy in Bucharest.
With a proven expertise in Brand identity and Graphic design, Adrian was involved in numerous branding and rebranding projects—both local and international—including the recently awarded Übernuts.
Just like the official rite of passage at the age of 14, with the first ID and all, — the professional maturity apparently took me also 14 years of practice in the ad and branding industries.
This coming-of-age is not in title only, but it built naturally on many layers of experience and complex projects, which required not only talent and knowledge but also intelligence and wisdom.
These two moments in my life share a fun fact: a new official photo of myself.
—Adrian Stănculeț, Design Director
Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.