Cristian Petre and Adrian Stănculeț recognized in most important global packaging design competition
Bucharest and Singapore, October 2014
Pentawards, the most important international competition exclusively dedicated to packaging design, awarded Brandient with the Silver prize in the Food category at its 2014 edition, for the Übernuts packaging design.
The bold, lively Übernuts design—that earlier this year won a Graphis Award—bears the signature of Cristian Petre and Adrian Stănculeț, Brandient Design Directors.
“We're Easterners – Eastern Europeans to be more precise, but our clients are also from Middle East or from Southeast Asia. That means two things.
Firstly, it means that we have to work twice as hard, as the general design landscape is not so sophisticated. In such emergent markets design is still — as far as the business class perceives it — in a perpetual pioneering stage. It's not easy, but somebody has to do it. Somebody tough.
Secondly, it means that our work has a lot of impact. We are not in the design industry, but in the civilizing, sanitizing industry. We're mopping up the past and cleaning up the place, the culture, the businesses, step by step. From large state-owned enterprises to small FMCG products like Übernuts. Sometimes this means painting a smile on the face of a society still in a difficult situation, in need of a better day.
What I'm trying to say, is: we feel that our work is important. Our role is more than it meets the eye. We're agents of social and economic change.”
—Cristian Petre, Brandient Design Director
We feel elated that international competitions like Pentawards are recognizing Brandient's design, and this counts as an additional validation of our work. Brandient was previously awarded at Pentawards for Zuzu (2007), Papane (2009) and Cuculand (2010).
Pentawards is the most important international competition exclusively dedicated to packaging design. This edition's jury was managed by Gérard Caron and included international design personalities. See the full 2014 Winners list on Pentawards' website.
Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Pentawards
Pentawards is the international competition dedicated exclusively to packaging design — founded in Brussels in 2007 by Jean-Jacques Evrard and Brigitte Evrard-Lauwereins, and run from London since its 2016 acquisition by the events group Easyfairs. Since 2007 it has drawn more than 38,000 entries from over 95 countries, judged by juries of leading brand and design executives; the Diamond Award is its top prize.