The two awards were conferred for rebranding the Interactive Group and the Romanian Sports and Olympic Committee
Bucharest and Singapore, March 2016
At this year’s edition of Rebrand 100 ® — the global competition that grants the highest recognition for excellence in brand reconstruction and design — Brandient won a Distinction Award for the rebranding of the Romanian Sports and Olympic Committee (COSR), and a Merit Award for the rebranding of the pan-Asian Interactive Group.
The jury, a multidisciplinary mix of prominent, international experts, rewarded both the strategic solutions and the complex, flexible graphic systems that define the two identities.
The COSR rebranding was awarded for its two-fold identity solution: a corporate logo that keeps in strict harmony with the technical constraints of the Olympic symbols, and an exuberant symbol design for Team Romania, more at liberty to express the national spirit.
The second Rebrand Global award went to the new, modern and vibrant visual identity for Interactive Group, the leading Pakistani IT&C integrator with a growing pan-Asian presence. The identity illustrates the transformative power of technology, and at the same time reflects the heritage of Pakistani culture.
“We have always strived to enable the brands we work for with the maximum strategic and design value, to the benefit of their owners and stakeholders – and Rebrand 100 is rewarding especially this holistic branding approach.”
—Aneta Bogdan, Managing Partner Brandient
These latest awards complete the consistent acknowledgement of Brandient’s work at Rebrand 100 over the past ten years — for TVR, Europharm and Smartree (2005), Domo and Savana (2007), Dedeman and CEC Bank (2009), Patria Credit (2011) and Bitdefender (2012) — which led to Brandient being inducted in 2015 into Rebrand Hall of Fame for Branding Excellence Worldwide.
REBRAND is the world's leading platform for brand transformation insights, case examples, programs, and expertise. Celebrating 10+ years of excellence, its renowned REBRAND 100® Global Awards is the most highly-respected, juried recognition for repositioned brands, having reached participation from over 51 countries in 40+ industries. Featured in such publications as The Wall Street Journal, CNN Money, Bloomberg News, articles and books, the competition has contributed to an unrivaled global library of transformed brands.
Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About REBRAND™
REBRAND™, founded in 2004 by Anaezi Modu, created the REBRAND 100® Global Awards — the first juried global recognition dedicated to brand transformation, honoring the world’s 100 most effective rebrands each cycle. Its juries of international business and design executives — Brandient co-founders Aneta Bogdan and Cristian Kit Paul among the invited jurors* — have judged work from more than 61 countries across forty-plus industries; its Hall of Fame inducted Brandient in the inaugural 2015 class, alongside Interbrand and MetaDesign.
*As in all juried competitions, jurors assess only the work of others, never the work of their own companies or any entities they are part of or represent.