Latest in: News and Articles
Transavia, revitalized
Transavia grows the corn that feeds the chicken on its own shelves — and at twenty-five, it wanted a mark that said so Bucharest, November 2016 Romania’s poultry leader and a serious European player …
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November 14, 2016
Fragedo refresh
Most poultry packaging shows the product. Fragedo’s new design shows the meal. Bucharest, November 2016 Transavia commissioned Brandient to redesign the packaging of Fragedo, the leading poultry brand on the Romanian market — a …
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November 14, 2016
Brandient redesigns Banca Transilvania
Banca Transilvania rebranded from strength, not crisis Bucharest, September 2016 Coming off a strong 2015, the largest Romanian bank built on private capital chose a moment of confidence to evolve — and the brief …
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September 15, 2016
Transforming education with Brio
You cannot improve what you cannot measure — so Brandient built the brand for Romania’s first national student-testing platform Bucharest, June 2016 BRIO®, launched on Children’s Day 2016, set out to change Romanian education …
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June 1, 2016
The heart of football
In the new mark for the Romanian Football Cup, the space between two contesting eagles forms the trophy’s handles — and, look again, a heart Bucharest, May 2016 Brandient rebranded the Romanian Football Cup …
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May 25, 2016
Brandient double-win at REBRAND 100
The two awards were conferred for rebranding the Interactive Group and the Romanian Sports and Olympic Committee Bucharest and Singapore, March 2016 At this year’s edition of Rebrand 100 ® — the global competition …
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March 3, 2016
More GRRR in your life
Badster was built to repel as many people as it attracts — and that was the strategy Bucharest, January 2016 For an Eastern European drinks group, Brandient created an energy drink with attitude to …
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January 20, 2016
Brandient inducted into worldwide Hall of Fame
REBRAND™ Hall of Fame institutes the highest recognition for brand consultancies Bucharest and Singapore, October 2015 REBRAND™, the world's leading platform for recognition of brand transformation and expertise, has initiated the global Hall of …
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October 5, 2015
Red Dot for Singapore typography
To spell “Singapore,” Brandient drew each letter from one of the city’s landmarks — the S from the Merlion, the E from Marina Bay Sands Bucharest and Singapore, August 2015 Brandient’s wordmark for the …
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August 26, 2015
Interactive Group's new identity
Brandient turned the crescent and star of Pakistan’s flag into a single proprietary logo for one of the country’s biggest tech groups Bucharest and Singapore, July 2015 Brandient designed the new identity for Interactive …
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July 13, 2015
Rebranding Romanian Olympic and Sports Committee
Brandient designs the new identity of the centenarian institution Bucharest, June 2015 Brandient created the new identity of the Romanian Olympic and Sports Committee (COSR) and Olympic Team, with a two-fold identity design solution …
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June 9, 2015
An alternative branding experiment
Brandient drew Vodafone’s logo for under-20s as a fist bump you can read as a word Bucharest, May 2015 For YOU, the sub-brand Vodafone Romania launched in March 2015 for the under-20s, Brandient turned …
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May 29, 2015
Design as a strategy tool
Most foreign banks play down where they come from — Idea Bank and Idea Leasing did the opposite Bucharest and Singapore, May 2015 When Poland’s Getin Holding launched Idea Bank and Idea Leasing in …
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May 26, 2015
Six brands in Creative Anarchy
You can only break the rules of design if you know them first — and a US book on rule-breaking chose six Brandient brands to prove it Bucharest, May 2015 Six Brandient projects — …
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May 21, 2015
Honorary Life Member of Hiii
The renowned Chinese organization honoured Brandient’s Creative Director with its most prominent position Bucharest and Singapore, May 2015 Hiii International Institute of Ideas, the organizer of Hiii Brand—the most important design competition in China—has …
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May 7, 2015

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