You can only break the rules of design if you know them first — and a US book on rule-breaking chose six Brandient brands to prove it
Bucharest, May 2015
Six Brandient projects — Domo, Indygen, Solaris, Minima Moralia, Übernuts and the Casa de Avocatură wine — appear in Creative Anarchy (HOW Books, US), Denise Bosler’s survey of design that deliberately breaks the known rules to remarkable effect. The selection recognised not anarchy for its own sake but the discipline behind it: identity and packaging that innovate precisely because they understand the conventions they upend.
Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. With proven experience in large-scale projects in emerging markets, Brandient delivers innovative branding solutions, especially to entrepreneurs and technology companies.
Visit www.brandient.com to see how brand strategy and design generate value for business.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.