The renowned Chinese organization honoured Brandient’s Creative Director with its most prominent position
Bucharest and Singapore, May 2015
Hiii International Institute of Ideas, the organizer of Hiii Brand—the most important design competition in China—has invited Brandient Founding Partner and Creative Director Cristian Kit Paul to be a Honorary Life Member of the organization. Kit was previously part of Hiii Brand’s jury—in 2010—along with branding specialists such as Wally Olins and Joe Duffy.
With strict membership requirements, Hiii International Institute of Ideas brings together a vital culture force, which assembles the world’s top creative talents, including designers, illustrators, and photographers. Through content that defines global practice and events that advance creativity and cultural cooperation, the institute works to promote the development of the creative industry, raise its venerability and significance, and deepen its societal impact.
During the past four years, more than 100.000 individuals took part in HIII’s competitions and events—over 14.000 entries from 80 countries participating in 12 international competitions and 9 exhibitions.
“I had the privilege of being invited to be part of the jury at the first edition of the Chinese Hiii Brand back in 2010—along with Wally Olins, Joe Duffy and other high caliber branding specialists—and I experienced quite a revelation in discovering the world of powerful and complex Chinese branding.
I thank the board of the prestigious Asian competition for broadening my view on international design and I am humbled by the invitation to become a Honorary Life Member.”
—Cristian Kit Paul, Brandient Creative Director
Cristian Kit Paul’s experience is built on the hundreds of designed and supervised brand projects, from tech brands and large retail chains to banks and state-owned companies. Over the past decade, Kit has grown to be one of the most prominent brand designers in Central and Eastern Europe, internationally awarded at REBRAND 100®, Graphis Awards (US), Identity Best of the Best (Moscow), EULDA (European Logo Design Annual) and Pentawards, while his work has been featured in many specialty books and publications.
Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Hiiibrand
Hiiibrand is an international brand and communication design competition based in Nanjing, China — held annually since 2010, a member of the International Council of Design, and since 2022 uniting the former Hiii Brand, Hiii Typography and Hiii Illustration awards under one name. Its cycles have drawn tens of thousands of participants from more than 100 countries, judged by international panels drawn from five continents.