Brandient announces the appointment of Cristina Micu at the local helm of the company, in the position of Managing Director Romania, effective with 15 October 2018.
Bucharest and Singapore, October 2018
The development of the company has called for the creation of this position, for the first time in its 16 years of history — while Aneta Bogdan will further lead the Brandient group from the position of CEO / Managing Partner, primarily the strategic consultancy projects, the international ones, as well as the development of Brandient Asia (Singapore).
Cristina Micu brings to Brandient one of the most authentic and compelling professional experiences of marketing and communication on the local market, after more than a decade as Marketing & Customer Strategy Director for ING Bank Romania — and with a notable previous brand management experience in Nestle Romania and in local entrepreneurship. The new position is the result of her remarkable professional and personal reputation, but also a reflection of Brandient's stage of growth and transformation.
„După 20 de ani de carieră în managementul marketingului și al comunicării comerciale și corporate, sunt pregătită să fac trecerea în consultanța de business. Am considerat că Brandient, cu impecabila sa reputație locală și internațională, îmi poate oferi cadrul de dezvoltare profesională și relaționările umane pe care le caut în acest moment.”
After 20 years of career in the management of marketing and of commercial and corporate communication, I am ready to make the transition into business consultancy. I considered that Brandient, with its impeccable local and international reputation, can offer me the framework of professional development and the human relationships that I am looking for at this moment.
—Cristina Micu, Managing Director Brandient Romania
„Cristina vine ca un fel de răsplată pentru cei 16 ani de viziune și diligență investiți de mine, Kit, Mihai și colegii noștri în construirea unei reputații profesionale solide. Suntem onorați și recunoscători, și alături de Cristina nu putem fi decât optimiști cu privire la viitorul companiei noastre.”
Cristina comes as a kind of reward for the 16 years of vision and diligence invested by me, Kit, Mihai and our colleagues in building a solid professional reputation. We are honoured and grateful, and alongside Cristina we cannot be but optimistic about the future of our company.
—Aneta Bogdan, CEO Brandient
Brandient is the brand consultancy and design company, internationally multi-awarded and present in the Rebrand Hall of Fame, with offices in Bucharest and Singapore. With a multidisciplinary team of experts in delivering innovative branding and applied design solutions, the company has a proven experience in large-scale projects carried out in emergent contexts.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.