Brandient received a Bronze award at Pentawards 2007, in the Beverages category, for the already legendary brand Zuzu.

Bucharest, October 2007

The awarded design was created by Cristian “Kit” Paul and Bogdan Dumitrache.

Packaging design prizes are only worthwhile when they reward living, successful brands. Thus, we are happy to see a brand that has conquered the Romanian shelves and is contributing significantly to the tremendous increase in the value of its owner’s business to be also rewarded by a professional jury for creative excellence in brand packaging design.

—Cristian “Kit” Paul, Creative Partner, Brandient

About Brandient

Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.

About Pentawards

Pentawards is the international competition dedicated exclusively to packaging design — founded in Brussels in 2007 by Jean-Jacques Evrard and Brigitte Evrard-Lauwereins, and run from London since its 2016 acquisition by the events group Easyfairs. Since 2007 it has drawn more than 38,000 entries from over 95 countries, judged by juries of leading brand and design executives; the Diamond Award is its top prize.