Diana-Carla Benea is promoted to Senior Brand Consultant at Brandient
Bucharest, March 2021 — We are pleased to announce the promotion of Diana-Carla Benea to the position of Senior Brand Consultant at Brandient.
At only 30, yet with 6 years of top-management experience in communication and advertising, Diana joined our team two years ago in the position of Brand Consultant, carrying out consultancy projects and thus proving her capacity to take on, with ease, complex projects in different industries.
Diana is a graduate of Political Science and holds a PhD in the same field, which gives her a nuanced and ample power of understanding across diverse typologies of contexts and relationships.
„Diana are acea combinație rarisimă de trăsături esențiale pentru un consultant de brand la standardele Brandient: responsabilitate exemplară în proiecte, un critical judgment solid bazat pe educație și inteligență, o înțelegere nuanțată a aspectelor de business și a celor umane de relaționare și totodată o incredibilă atenție la detalii.”
Diana has that rarest combination of traits essential for a brand consultant at Brandient's standards: exemplary responsibility in projects, a solid critical judgment grounded in education and intelligence, a nuanced understanding of business matters and of the human ones of relating, and at the same time an incredible attention to detail.
—Mihaela Rădulescu, Managing Director Brandient România
The Senior Consultant position is a recognition of her evident progress, of her responsibility, her applied spirit, and the personal, human bearing with which she represents Brandient. In her new role, Diana will take on more responsibilities in the area of brand conceptualization and strategy, as well as client liaison.
„Highflyer by the book, mereu într-o dispoziție de self-development, Diana impresionează prin educație și o maturitate care îi depășește vârsta biologică. Sperăm ca noua poziție să îi dea încredere și curaj ca să dirijeze proiecte tot mai complexe, cu aceeași atenție, rigurozitate și responsabilitate deja demonstrate în acești doi ani.”
A highflyer by the book, always in a self-development frame of mind, Diana impresses through education and a maturity that exceeds her biological age. We hope the new position gives her the confidence and courage to direct ever more complex projects, with the same attention, rigorousness, and responsibility already demonstrated in these two years.
—Aneta Bogdan, Managing Partner Brandient
In the 19 years since its founding, Brandient has become one of the most important independent branding firms in the emerging markets, with offices in Bucharest and Singapore, relying on a multidisciplinary team of brand consultants and designers. Brandient has earned its reputation both through the success of its large-scale projects and through international recognition — more than 50 top international awards, including the prestigious Red Dot Design Award and Platinum Graphis Award, as well as induction into the Rebrand Hall of Fame, alongside the world's most reputed branding companies.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.