Brandient redesigned the logo and the packaging for Linco, a brand from the Orkla Foods portfolio.
Bucharest, October 2008
Linco package needed a refresh, as well as a higher degree of brand differentiation through a much warmer image, to help the launching of the new flavor of Linco margarine “with fresh butter”.
The logo was redesigned and simplified in order to convey more visibility, higher awareness and an easier typography reading, but at the same time to keep the fluid features of the lettering.
The package graphic design revolves around the playful image of the two children (the boy and the girl) for whom eating has the same meaning as having fun. The backdrop illustrations—different for each flavor, supported by specific color codes—are created in a genuine manner and complete the candid and pure overall image of the brand.
The new packaging design, including the logo redesign as well as the illustrations are Cristian Petre’s creation, Brandient Partner while Cosmin Gogu signs photography. The launching advertising campaign belongs to CAP Advertising agency.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Orkla Foods Romania
Orkla Foods Romania is the Romanian arm of Norway’s Orkla group — built through acquisitions since 2002 and home to a portfolio of local food brands including Linco, Tomi, Unirea, Bunătăți de la Bunica, Wiesana and Frühstück. Brandient has worked across that portfolio — architecture, redesigns and upgrades — since 2004: the Orkla Foods portfolio case, the Linco case.