This Friday at ZileleBiz, in Bucharest, Aneta Bogdan, Managing Partner Brandient, is going to give a special speech on personal branding.

Bucharest, November 2011

Aneta has a solid background in delivering outstanding trainings and presentations—from having organized the Wally Olins conference in Bucharest in 2003 to putting together the Brandient Seminars in 2004, teaching at Qualians seminars and being a guest to more than 40 business events and conferences. Not to mention the countless brand engagement sessions for our clients. This week however it will be a first, as the topic is a hot one even for Brandient. Our projects dedicated to personal branding are prefiguring a new line of business. The difficulties and beauties of it will be revealed in the Media & Marketing session, taking place on Friday, November 11th, at Howard Johnson Hotel. Anticipating the fast approaching holidays, all participants will receive Aneta's book Branding on the Eastern Front as a gift from the event's sponsor Class Living. Hurry and book a seat.

About Brandient

Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.