Brandient is announcing that Mihaela Radulescu has been promoted to Senior Brand Consultant, in charge of brand conceptualization, brand rhetoric and project management of the company’s consulting endeavors.
Bucharest, January 2012
When joining Brandient, Mihaela brought in a wealth of experience from the advertising battlefield, having worked as Client Service Director within large agencies like DDB, Mercury 360 and GMP for more than 13 years, when she was involved with leading local and multinational projects and clients like Unilever, Coca Cola, Henkel, SAB Miller, Nestle, P&G, L’Oreal, Peugeot, eMag, etc.
Like all of us at Brandient, Mihaela is approaching branding as a modern tool of building communities by means of reputation and authenticity. She has impressive education, good instinct and writing talent and I trust her professional maturity to lead and inspire both designers’ teams and clients. She is a perfect match with our team.
—Aneta Bogdan, Managing Partner
Mihaela graduated Philosophy at the University of Bucharest, followed by MA (Philosophy of Culture) and MA (Communication Sciences) with a thesis on “Corporate reputation,” which revealed her early interest in the branding mechanism. Her humanistic education couples with an empathetic, joy-of-life approach to branding projects, to make sure that all the excitement and the challenge are made good use of.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.