Brandient was presented with the Bronze prize in the ‘Food’ category at the 2009 edition of the Pentawards international competition, for the packaging design of Papane (breaded chicken products), a brand belonging to Romanian company Transavia.

Bucharest, October 2009

The packaging design bears the signature of Brandient designers Bogdan Dumitrache and Cristian Petre.

I believe the jury has rewarded the courage. The client’s courage to say ‘no’ to routine of the ‘beautiful’ yet dull packaging. And Brandient’s courage to come forth with this kind of concept. I am glad our solution (which does not sacrifice the packshot, on the contrary, it adds value to it) was appreciated through this prize. Too bad the jury does not speak Romanian. The very name—Papane—would deserve a small Pulitzer.

—Bogdan Dumitrache, Senior Designer Brandient

At Pentawards 2009, Brandient was also nominated in the ‘Other Markets’ category for the packaging of MyStaff, the complex solution for HR Management software. The design was developed by Cristian ‘Kit’ Paul.

In this year’s edition of the Pentawards, high-profile names of the global design, such as Bruce Duckworth, Lars Wallentin and Karim Rashid composed the jury.

Pentawards is the most important international competition exclusively dedicated to packaging design. The winning cases are presented on the Pentawards site.

About Brandient

Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.

About Pentawards

Pentawards is the international competition dedicated exclusively to packaging design — founded in Brussels in 2007 by Jean-Jacques Evrard and Brigitte Evrard-Lauwereins, and run from London since its 2016 acquisition by the events group Easyfairs. Since 2007 it has drawn more than 38,000 entries from over 95 countries, judged by juries of leading brand and design executives; the Diamond Award is its top prize.

About Transavia

Transavia is Romania’s largest poultry producer — family-owned, with entirely Romanian capital, and fully vertically integrated from grain to fork: its own grain, farms and processing, more than 120,000 tonnes of poultry meat a year and some 2,300 people. Its Fragedo brand is the best-ranked food brand in Brand Finance’s Romania 50 (2026 edition). Brandient has shaped the group’s brands since 2007 — creating Fragedo and revitalizing the corporate brand in 2016: the Transavia case, the Fragedo case.