Jessalynn Chen joins Brandient as Business Director Asia

Bucharest and Singapore, April 2019

Brandient, the award-winning branding and design company with offices in Eastern Europe and Singapore, has recruited Jessalynn ("Jess") Chen as Business Director, Asia. Jess will be based in Singapore and will lead the development of Brandient throughout the region. Apart from continuing to serve its existing clients in Singapore and Kuala Lumpur, Brandient will now extend its brand strategy, design, corporate alignment and identity services to more local and regional entrepreneurs and corporations – with a breadth of expertise and track record ranging through technology, telecom, real estate and retail, banking and financial services, food and non-food FMCG.

Jess is a dedicated relationship builder and brand experience enabler, with more than a decade of branding experience in Singapore and Asia at large. Before joining Brandient, Jessalynn spent more than a decade in both business development, marketing and client management (most recently as Business Director) at FITCH (Singapore), a leading global retail and brand experience consultancy. She graduated the School of Design and Environment at the National University of Singapore. She is effectively bilingual with excellent proficiency in oral and written English and Chinese, as well as a number of local dialects.

”We welcome Jess to lead our Asian office — she is a critical and strategic thinker, bringing not only the professional acumen but also the character and values that made Brandient a sought-after branding partner in the Eastern world.”

—Aneta Bogdan, Managing Partner Brandient

”After meeting the Brandient founding team and witnessing their work, I couldn't think of a better match with my professional course — their kind of progressive, empowered and forward-looking environment is where I thrive. I am really excited to be at the forefront of extending the company's reach in Asia, where Brandient will compete with the best.”

—Jessalynn Chen, Business Director Asia

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult markets, we deliver innovative branding solutions for the emergent entrepreneurs and companies.

About Brandient

Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.