Brandient received three awards and 10 nominations, being the most visible presence at the international logo and corporate ID competition Identity: Best of the Best 2006, organized by the Identity magazine in Moscow.
Bucharest, April 2006
The competition attracted 153 branding & design companies from 24 countries, with a total of 970 entries in five categories. The jury featured high profile industry names like David Hillman/ Pentagram, Gary Horton / Attik, Margo Chase / Chase Design, Bill Gardner / Logo Lounge, Steven Addis / Addis etc.
Brandient was the single most awarded and shortlisted firm in the competition, with 13 works shortlisted in all categories, out of which 3 prizes. Domo and Smartree corporate identities were awarded the second prize in the Retail and Services categories respectively, while the Radiocom logo was awarded third prize in Industry category. Additionally, the logos for Domo, Smartree and Albalact and the corporate identities for Europharm, Savana, Zuzu, Albalact, Brandient, Smartree (packaging) and Gabi Szabo were nominated to their respective categories.
Although in Romania the graphic design is not yet regarded with the due respect and confidence, Brandient will continue to invest in the enhancement of the local design industry and strive to transfer to its clients the belief in this modern business instrument.
We are glad our works have been appreciated and a bit surprised by the magnitude of this appreciation. In the real life of brand design you are not aiming for a prize but trying to solve business and management problems, with the inherent constraints on creativity. The awards are just an additional validation of the quality of solutions by Brandient to real problems and to prominent Romanian brands.
—Cristian “Kit” Paul, Creative Partner, Brandient
The awarded identities will feature in the forthcoming issue of Identity magazine.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Identity: Best of the Best
Identity: Best of the Best was the Moscow international competition for logos, trademarks and corporate identities — organized from 2006 to 2008 by the ArtGraphics.ru studio, publisher of Identity, Russia’s first branding magazine, and run from 2007 under the auspices of Icograda. Its juries drew names from David Carson and Erik Spiekermann to Ivan Chermayeff; Brandient was the competition’s most-awarded firm in 2006 — three awards and ten nominations — and co-founder Cristian Kit Paul served on the 2007 jury.* The competition no longer runs.
*As in all juried competitions, jurors assess only the work of others, never the work of their own companies or any entities they are part of or represent.