About · Brandient

our OWN way

Brandient is an independent brand strategy and design consultancy, founded in Bucharest in 2002. It has created or rebuilt over 300 brands — including, per Brand Finance’s public Romania 50 ranking, four of the ten most valuable brands in it.

More than two decades on duty for reputable business clients across Eastern Europe and Southeast Asia have taught us to build original branding solutions for intricate circumstances, daring opportunities, and challenges.

We rely on an open-minded culture embedded in a multidisciplinary, experienced team, at home in both the old and the new economy, with a declared preference for transformative industries and challenging projects.

We keep standing up for the belief that true brands give rise to enduring relationships and engaging communities, producing real value for both businesses and consumers.

We define success by the measure of reputation more than by numbers — and yet our reputation is built on verifiable numbers: over 300 brands created or rebuilt, 279 of them published as case studies; 84 international awards and distinctions, including four Red Dot awards; 64 documented mentions and citations in international design books and publications; and two books of our own, Branding on the Eastern Front and Brandient 101.

We know that in times of endemic uncertainty and economic anxiety, doing nothing is not an option for business leaders — and that branding helps businesses stay trusted, relevant, resilient, and prosperous. The more volatile the future, the more innovative partners you'll need.

On being an independent branding practice

Brandient is independent — founded in 2002, never part of a global group, partner-led from the first day. Brandient originated in Eastern Europe; from 2011 it also ran an office in Singapore, serving Southeast Asian clients. The office closed during the pandemic — the firm’s Southeast Asian practice continues from Bucharest as a mobile task force; in 2023 the task force created Ryt Bank, YTL’s Malaysian digital bank. Our offering grew to be recognized at par with the major players’ worldwide — while we stayed independent.

Our signature is the deeply rooted entrepreneurial approach: bold, unrelenting, familiar with the ever-changing new normal, offering true, provocative, smart solutions to the most challenging contexts.

Our ease across markets — and our long-term exposure to puzzling situations in Eastern Europe’s emerging markets — made us empathetic, forged our professional experience and intellectual rigor, and left us unafraid of change.

Signs of Value™ was our promise from the very beginning. On that promise, we worked hard to create, for our brave and diligent clients, brands capable of boosting business growth, dealing with change, solving business problems and seizing opportunities, adding financial value to the business, attracting the best talent from the labor market, and doing good for communities, people, and nations.

If brands are not for value, they are for nothing—that’s been our true belief all along.

Today, Brandient is a team of professional stars, a portfolio of impressive and viable projects, and a stronger-than-ever commitment to creating relevant, ethical brands for our clients.

Solid competencies

Brandient symbol — dark acorn centered in three overlapping circles on pink ground by Brandient

We bring to the table a multidisciplinary mix of competencies — from marketing and business management to design thinking and graphic design, from strategic creative writing to unconventional communication. That gives us a solid understanding of the value-creation mechanism, an appetite for complex and non-standard branding projects, and a specialization in large brand-creation and reconstruction programs.

Our main competence lies in the blend of knowledge and talent of a team capable of applying timely critical judgment, generating provocative ideas and, of course, imagining and creating through design and words.

We are a compact senior task force — a group of experts you can rely on: we analyze and understand the task at hand, we offer solutions, we solve the problems, and then we all move on.

We are bilingual in the old and the new economy alike — ready to take on the complex needs and the multitude of value propositions expected by today’s consumer, while also holding a strong grip on traditional corporate values; we have the insight to anticipate new product and service categories, yet we don’t overlook the importance of building solid, timeless identities.

While drawing on Western accumulated knowledge and experience, we are truly Easterners — in other words, comfortable with chaos, uncertainty, emergence, and change. That is why we are at ease serving emerging and transformative companies, markets, and industries.

Brands must be able to create order, bring communities together, and spark cultural and social movements. We also believe that some brands deserve to be adored — just as others, incapable of delivering relevance, should end up in oblivion.

BRAND CONSULTANCY

Our philosophy is driven by logic: a great brand must be sustainable internally and relevant for its consumers, while generating added business value and aiming towards a greater good for communities and humanity. Each brand deals with a certain context generated by the category’s life stage, by the cultural support, affected by trends and markets triggers.There are no recipes to come up with solutions for a situation or another. But there is always a method.

Be it a new brand or a rebranding, we start the journey by a brand audit, which is a scrutiny of the existing situation, and could range from a broad analysis of brand’s context to more focused reviews of visual identity, brand portfolio, brand communications, consumption and consumers’ behaviour, and staff commitment. Brandient’s proprietary tools to perform this task are based on solid experience from hundreds of branding, marketing and research projects, and we are particularly reluctant to ‘copy-paste’ or ‘replicate’ models and templates with no regard to the specific brand’s and industry’s context reality.

Insights from the audit stage get us to work through the possible avenues for the brand strategy. The minds and hearts of consumers are important, but the strategy is much more than positioning, and it comprises the corporate purpose, the brand idea and finally the brand platform that would ensure clarity, authenticity, inspiration, and consistency over time. We are specialized in critical creative thinking, and capable to offer solutions of brand alignment — which is a strategic management tool to align business decisions regarding product & services portfolio, culture, image, off- and online manifestations, etc. under the brand promise.

Global brands may often require brand localization consultancy to align their universal values and promises with the affinities of the local consumer.

Brand experience programs are always needed to (re)build the quality of relationship with the consumers’ base.

Also, situations, even strong brands may need brand reputation programs in order torestore the trust of the public, following a crisis or an erosion of the brand reputation.

BRAND NAMING, NARRATIVES & RETHORIC

The brand’s name is the first and foremost contact of the brand with consumers and the public at large. It could either induce favorability and memorability or throw the brand in the darkness of oblivion — there is little in the middle. A winning name must be unique, memorable, seductive, and legally available, but above all it must match the brand’s strategy.

Especially when trying to open a new marketing category, as a reflex to discovering new needs or expectations not served by the existing offers on the shelf, it is paramount to articulate the new territory. We are here to help our clients with category naming, to help them approach with better chances this difficult and risky marketing enterprise.

The brand narratives are the essential verbalization of the brand promises, its purpose and must-have claims – the what, the how and the why – while acting as an inspirational source for rhetoric and communication and directing both internal and external speeches of the brand in front of all stakeholders. This is considered part of the brand strategic foundation –and its most dramatic expression is the brand story.

The brand rhetoric sets the vocabulary of the brand, from taglines/slogans to the full copy platform. A strong brand enjoys its own language and a particular tone of voice, which make it recognizable even without seeing its logo.

BRAND DESIGN

The corporate identity provides an overarching logo and its supportive visual platform, while also setting the mechanics of the brand. Typography, symbols, colour palettes and layouts must concur to build an intelligent and functional visual territory. The clarity and consistency of a brand is resting mainly on its visual identity.

We employ talent, experience, and intuition to generate ideas to solve underlying business problems, and so we provide outstanding graphic design for branding, packaging, and communication.

For many products, mostly for those reaching to the individual consumer, the package is the main brand vehicle. We bring together design thinking and practical functionality to create category-leading packaging, aiming to catch both the eye and the heart of the hurried shopper.

The advent of the internet and social media made it compulsory for a business to have a coherent digital persona, and even more so for businesses that express themselves predominantly through digital media. We enhance the brand identity by outstanding digital branding manifestations. In the specific case of digital products, we know how to design their visual language to provide functional and relational user experience in any interaction with the consumers.

Branded environment and retail design are not confined to retail brands. Actually, manystrong brands have a ‘front office’ retail component, and the layout of the working or shopping environments makes the brand experience round or square. We team up with experienced architects and interior designers to make sure it gets well rounded, and that identity does not get lost in the process.

Brand guideline is a formidable instrument (rarely employed at its fullest). A good, comprehensive brand book it’s not only about the consistent application of the identity, but also about the very soul of the brand.

BRAND COMMUNICATION

Communication design. Communication is still the major image builder behind many brands. A creative platform is developed to keep the brand essence alive while accelerating the brand journey, and this must inspire advertising and other specialized communication agencies to create outstanding pieces of corporate or marketing communications.

The digital platform must sustain the uncompromised brand consistency with the offline applications, while delivering functional and appealing on-line experiences. Our team is highly conversant with technology brands and well acknowledged with the digital world manifestations.

ORGANISATIONAL ENGAGEMENT & INTERNAL BRANDING

Internal brand communication ensures the dissemination and presence of brand’s essence among employees and other internal stakeholders, aiming to bring them together and under the same flag. It comprises from offices design and decoration to newsletters, interactive tools, and organisational events.

Brand engagement is the most involving form of internal brand communication. It uses the brand as a management tool, empowering people to live and deliver the brand. The internal gain is a higher return on the organisation’s human & intellectual capital, and the strengthening of staff motivation. The external effect is often decisive, especially for services brands, because the employees deliver the brand’s promise and give personality to the brand — in other words they ARE the brand.

Partners

black-and-white portrait of a Brandient team member

Aneta Bogdan

Managing Partner

Cristian Kit Paul

Founding Partner, Creative Director

Mihai Bogdan

Founding Partner, CFO

black-and-white studio portrait of a team member in a white shirt

Mihaela Rădulescu

Partner, Managing Director Bucharest Office

black-and-white studio portrait of a grey-bearded team member, arms crossed

Adrian Stănculeț

Partner, Design Director

Recognition

Over more than two decades, Brandient has earned more than 80 awards and distinctions for its brand strategy and design work. In 2015 it became an inaugural inductee of the Rebrand100® Hall of Fame, recognised alongside Interbrand and MetaDesign.

Its work has been honoured by the Red Dot Award, Graphis, Pentawards, the REBRAND 100® Global Awards, the German Design Award, the European Logo Design Annual, the Transform Awards and Identity: Best of the Best — across logo and visual-identity design, packaging, corporate-identity programmes, digital and environmental design, communication design and complex rebranding. While enhancing our clients’ business through branding is our supreme goal, international recognition is always a welcome extra validation to our work.

84

2026 · Graphis Design Awards, Gold (Logo) for CoffeEast Festival brand identity.
Romania has Europe's fastest-growing coffee scene, so Brandient fused Coffee and East into CoffeEast and built a deconstructable icon of Eastern-European coffee verve that rearranges across every surface.

83

2026 · Graphis Design Awards, Gold (Branding) for CoffeEast Festival brand identity.
Romania has Europe's fastest-growing coffee scene, so Brandient fused Coffee and East into CoffeEast and built a deconstructable icon of Eastern-European coffee verve that rearranges across every surface.

82

2026 · Graphis Design Awards, Silver (Logo) for EDGE Institute brand.
Asked to brand a think tank, Brandient built a movement — Edge Institute, to Empower Digital Growth and Evolution — its pixelated identity poised at the frontier of Romania's digital future.

81

2026 · Graphis Design Awards, Silver (Branding) for EDGE Institute brand.
Asked to brand a think tank, Brandient built a movement — Edge Institute, to Empower Digital Growth and Evolution — its pixelated identity poised at the frontier of Romania's digital future.

80

2026 · Graphis Design Awards, Silver (Branding) for Jazzberry brand identity.
Brandient gave Jazzberry — an artisan patisserie in Transylvania — an identity that plays its jazz-and-berry name as music, the letters set like notes across a staff.

79

2026 · Graphis Design Awards, Honorable Mention (Logo) for Jazzberry brand identity.
Brandient gave Jazzberry — an artisan patisserie in Transylvania — an identity that plays its jazz-and-berry name as music, the letters set like notes across a staff.

78

2026 · Graphis Design Awards, Gold (Branding) for Team Romania emblem.
Brandient gave Romania's Olympic team its first commercial emblem — Brâncuși's Endless Column entwined with a traditional-shirt motif in the national colours — approved by the IOC for Paris 2024.

77

2025 · Red Dot Award for CoffeEast Festival brand identity.
Romania has Europe's fastest-growing coffee scene, so Brandient fused Coffee and East into CoffeEast and built a deconstructable icon of Eastern-European coffee verve that rearranges across every surface.

76

2024 · REBRAND 100® Global Awards, Best of for Cărturești rebranding.
For the bookstore built on 'resistance through culture,' Brandient made the name the identity — a word-puzzle logo that recomposes 'Cărturești' into moods and lifestyles, in Romanian and English.

75

2024 · REBRAND 100® Global Awards, Merit for Fashion Days rebranding.
Brandient rebranded the regional fashion platform around the idea 'the extraordinary of normality' — a flexible logo celebrating fashion culture inside today's culture of instant, effortless convenience.

74

2024 · REBRAND 100® Global Awards, Distinction for Tazz brand.
In the speed-obsessed delivery category, Brandient named the new player Tazz — after the Tasmanian devil — with a reverse-reading thunder mark built for hyperbolised, always-on-the-run visibility.

73

2022 · Graphis Poster Annual, Silver Series for Pant Hoot identity and poster.
Brandient created the identity and poster for Pant Hoot, Richard Reens' award-winning documentary about a genocide survivor who masters the chimpanzees' 'pant-hoot' call at Jane Goodall's Chimp Eden.

72

2022 · Hiiibrand Awards, Best Brand Award for Team Romania emblem.
The Romanian Olympic team’s emblem took Hiiibrand’s Best Brand Award — one of only ten brands ever to receive the competition’s top honour, from a jury led by Kashiwa Sato.

71

2021 · Red Dot Award for LoginRo brand identity.
For Brainspotting's brain-regain cause, Brandient coined LoginRo — a call to 'log in' to Romania — voiced in a custom typeface built from binary code given human ascenders and arms.

70

2020 · Graphis Design Annual, Silver (Logo) for Agora Floreasca identity.
For the Agora food hall, Brandient drew its city-gathering name into the identity — the letter 'A' laid over the district's street map — under the curatorial line 'Urban Theory.'

69

2020 · Graphis Design Annual, Honorable Mention (Branding) for Agora Floreasca identity.
For the Agora food hall, Brandient drew its city-gathering name into the identity — the letter 'A' laid over the district's street map — under the curatorial line 'Urban Theory.'

68

2018 · Transform Awards Asia, Silver — Best Visual Identity, energy & utilities sector for Geneco brand.
Brandient created Geneco for Singapore's consumer-energy market, extending YTL's renewable reputation — a spear-and-green identity speaking the circular economy, promising 'Power to empower.'

67

2017 · German Design Award, Nominee for BIZ Singapore magazine cover.
For BIZ magazine's Singapore issue, Brandient built the wordmark from the city's landmarks — the 'S' a Merlion, the 'E' Marina Bay Sands — a cover you read like visual Singlish.

66

2017 · Graphis Design Annual, Gold for Depanero brand.
Brandient gave the electronics-repair leader a running ostrich for speed — its head a power socket — carrying the bold promise 'we fix anything that connects to a socket.'

65

2017 · Graphis Design Annual, Merit for Fragedo packaging.
For Transavia's premium poultry brand Fragedo, Brandient broke category convention — putting kitchen vegetables, not the meat, across 50-plus packs — to tell a 'pure and safe, from grain to fork' story.

64

2017 · Graphis Design Annual, Silver for Romanian Football Cup brand.
Brandient rebranded the Romanian Football Cup as 'the heart of football' — two eagles contesting the trophy, the negative space of their wings forming both its handles and a heart.

63

2017 · Red Dot Award for Silva repositioning.
Brandient repositioned Heineken's 40-year-old Transylvanian beer Silva as authentic Romanian craft quality — naming its new range and dressing it in craftsmanship — under the line 'New beer, old love.'

62

2016 · Graphis Logo Design, Silver for Balvanyos Resort brand.
For the relaunched Carpathian thermal resort, Brandient drew its logo from the region's ancient runic script — folklore made modern — turning virgin Transylvanian forest and water into a cool hospitality brand.

61

2016 · Graphis Logo Design, Merit for Team Romania emblem.
Brandient gave Romania's Olympic team its first commercial emblem — Brâncuși's Endless Column entwined with a traditional-shirt motif in the national colours — approved by the IOC for Paris 2024.

60

2016 · Graphis Logo Design, Platinum for Tinmar logo.
When Romania's energy market opened, Brandient rebranded B2B leader Tinmar for consumers too — a 3D crystal 'T' monogram that reorients per subsidiary, rigid yet airy, exact yet vibrant.

59

2016 · Hiii Typography, Merit for BIZ Singapore magazine cover.
For BIZ magazine's Singapore issue, Brandient built the wordmark from the city's landmarks — the 'S' a Merlion, the 'E' Marina Bay Sands — a cover you read like visual Singlish.

58

2016 · Hiiibrand Awards, nomination for Interactive Group identity.
Brandient branded the pan-Asian IT integrator on its own HOPE strategy — health, connectivity, public sector, enterprise — as the idea 'Fulfilling Hope,' rooted in the founding family's values.

57

2016 · Hiiibrand Awards, Bronze for Team Romania emblem.
Brandient gave Romania's Olympic team its first commercial emblem — Brâncuși's Endless Column entwined with a traditional-shirt motif in the national colours — approved by the IOC for Paris 2024.

56

2016 · REBRAND 100® Global Awards, Merit for Interactive Group identity.
Brandient branded the pan-Asian IT integrator on its own HOPE strategy — health, connectivity, public sector, enterprise — as the idea 'Fulfilling Hope,' rooted in the founding family's values.

55

2016 · REBRAND 100® Global Awards, Distinction for Team Romania emblem.
Brandient gave Romania's Olympic team its first commercial emblem — Brâncuși's Endless Column entwined with a traditional-shirt motif in the national colours — approved by the IOC for Paris 2024.

54

2015 · Graphis Design Annual, Silver for BIZ Singapore magazine cover.
For BIZ magazine's Singapore issue, Brandient built the wordmark from the city's landmarks — the 'S' a Merlion, the 'E' Marina Bay Sands — a cover you read like visual Singlish.

53

2015 · Graphis Design Annual, Merit for Yardini restaurant brand.
For a Bucharest restaurant and summer garden, Brandient coined Yardini — 'yard,' 'jardin,' an Italian lilt — and gave it two anthropomorphic rabbits dining together, lovely and unforgettable.

52

2015 · Hiii International Institute of Ideas
Cristian Kit Paul named an Honorary Life Member — the institute’s most prominent position — having juried the inaugural Hiii Brand in 2010, alongside Wally Olins and Joe Duffy.

51

2015 · REBRAND Hall of Fame
Brandient entered the inaugural REBRAND Hall of Fame class, recognised alongside Interbrand and MetaDesign.

50

2015 · Red Dot Award for BIZ Singapore magazine cover.
For BIZ magazine's Singapore issue, Brandient built the wordmark from the city's landmarks — the 'S' a Merlion, the 'E' Marina Bay Sands — a cover you read like visual Singlish.

49

2014 · German Design Award, nomination for Indygen brand.
For Vodafone's teen brand Indygen, Brandient refused telecom identity altogether — building a youth-culture brand instead, with a multilingual name and a rule-breaking voice all its own.

48

2014 · Graphis Design Annual, Silver for The Lawyer's House Wine label.
Brandient designed the label for The Lawyer's House — a private gift wine the law firm Țuca & Asociații presents to its clients.

47

2014 · Graphis Design Annual, Merit for Übernuts packaging.
Brandient broke into the crowded nuts category with Übernuts — 'über' superiority winked through the pun on 'nuts' — hand-drawn type and neon packs where every nut dreams of stardom.

46

2014 · Pentawards, Silver for Übernuts packaging.
Brandient broke into the crowded nuts category with Übernuts — 'über' superiority winked through the pun on 'nuts' — hand-drawn type and neon packs where every nut dreams of stardom.

45

2013 · German Design Award, nomination for Bitdefender rebranding.
Brandient's rebranding turned Bitdefender's Romanian roots into strength, anchoring the cybersecurity leader in Dacian mythology — the Dragon-Wolf, or Draco, a totem of vigilance and protection.

44

2013 · Graphis Branding, Gold for Bitdefender rebranding.
Brandient's rebranding turned Bitdefender's Romanian roots into strength, anchoring the cybersecurity leader in Dacian mythology — the Dragon-Wolf, or Draco, a totem of vigilance and protection.

43

2013 · Graphis Branding, Silver for Nextebank rebranding.
Brandient rebranded MKB's bank for entrepreneurs as Nextebank — next-generation banking — led by a cheetah for speed, agility and efficiency, dressed in speed stripes and nickel textures.

42

2013 · Graphis Branding, Merit for Rugby Romania identity.
Pro bono, Brandient rebranded Romanian rugby by folding an oval ball into the beloved oak leaf — force and endurance — weeks before the team clinched its Rugby World Cup berth.

41

2013 · Graphis Branding, Silver for eMAG identity.
Brandient modernised the e-commerce leader around shopping joy — a colour-gradient logo and a modular, layered illustration system that scales across delivery-locker blocks of any size.

40

2013 · Graphis Design Annual, Merit for Solaris identity.
Brandient created Solaris as the umbrella for 100-plus raw-food, spice and natural-remedy products — a generous name and a vivid, optimistic identity for unprocessed, healthy nutrition.

39

2013 · LA International Wine & Spirits Competition, Best of Class + 9 Gold Medals for Minima Moralia packaging.
For Domeniul Coroanei Segarcea, Brandient named the wine Minima Moralia after the philosopher's work — six human values portrayed in real faces shot on antique wet-plate collodion.

38

2013 · REBRAND 100® Global Awards, Distinction for Bitdefender rebranding.
Brandient's rebranding turned Bitdefender's Romanian roots into strength, anchoring the cybersecurity leader in Dacian mythology — the Dragon-Wolf, or Draco, a totem of vigilance and protection.

37

2012 · Color in Design, Exceptional Use of Colour for Solaris identity.
Brandient created Solaris as the umbrella for 100-plus raw-food, spice and natural-remedy products — a generous name and a vivid, optimistic identity for unprocessed, healthy nutrition.

36

2012 · Graphis Design Annual, Gold for eMAG identity.
Brandient modernised the e-commerce leader around shopping joy — a colour-gradient logo and a modular, layered illustration system that scales across delivery-locker blocks of any size.

35

2012 · REBRAND 100® Global Awards, Distinction for Bitdefender rebranding.
Brandient's rebranding turned Bitdefender's Romanian roots into strength, anchoring the cybersecurity leader in Dacian mythology — the Dragon-Wolf, or Draco, a totem of vigilance and protection.

34

2011 · Graphis Logo Design, Merit for MyStaff name and identity.
Brandient named and branded MyStaff, a US cloud HR-helpdesk — 'my staff,' plain and personal — putting the employee at the very heart of human resources.

33

2011 · Graphis Logo Design, Merit for Patria Credit rebranding.
Brandient named the lender Patria — patriotic and aspirational — and drew its identity from Romanian folk-art heritage, a relationship-banking brand built to stand close to its customers.

32

2011 · Graphis Logo Design, Merit for Senia Music logo.
For Senia Music, a small musical-instruments shop, Brandient drew a logo with quiet wit — a cat contentedly playing the harp.

31

2011 · REBRAND 100® Global Awards, Merit for Patria Credit rebranding.
Brandient named the lender Patria — patriotic and aspirational — and drew its identity from Romanian folk-art heritage, a relationship-banking brand built to stand close to its customers.

30

2010 · PR Award Romania, Golden Award for CEC Bank rebranding.
Brandient rebranded Romania's oldest bank, founded in 1864 — adding 'Bank' to CEC and crowning it with the national oak leaf, a shield placing deep heritage at the service of revival.

29

2010 · Pentawards, Bronze for Cuculand brand.
Brandient built Cuculand, an ice-tea cult brand — 'the imaginary life in a real country' — wide-eyed humour and the rallying line 'Pure & Free,' for the young, pure and free.

28

2010 · Transform Awards, Silver for Rugby Romania identity.
Pro bono, Brandient rebranded Romanian rugby by folding an oval ball into the beloved oak leaf — force and endurance — weeks before the team clinched its Rugby World Cup berth.

27

2010 · Transform Awards, Gold for eMAG identity.
Brandient modernised the e-commerce leader around shopping joy — a colour-gradient logo and a modular, layered illustration system that scales across delivery-locker blocks of any size.

26

2009 · PR Award Romania, Special Award for Brandient 101 book.
It gathered the first 101 brand identities Brandient created — content and design by Brandient — the first editorial project of its kind in Romania.

25

2009 · Pentawards, nomination for MyStaff name and identity.
Brandient named and branded MyStaff, a US cloud HR-helpdesk — 'my staff,' plain and personal — putting the employee at the very heart of human resources.

24

2009 · Pentawards, Bronze for Papane packaging.
Brandient created the packaging for Papane, Transavia's breaded-chicken range — appetite-led and playful on the supermarket shelf.

23

2009 · REBRAND 100® Global Awards, Merit for CEC Bank rebranding.
Brandient rebranded Romania's oldest bank, founded in 1864 — adding 'Bank' to CEC and crowning it with the national oak leaf, a shield placing deep heritage at the service of revival.

22

2009 · REBRAND 100® Global Awards, Best of for Dedeman rebranding.
Brandient rebranded the DIY leader around 'Dedicated to your plans' and an unexpected helmeted dog — serious, attentive, memorable — which became Romania's most-recognised brand mark.

21

2007 · Pentawards, Bronze for Zuzu brand.
For Albalact, Brandient created Zuzu — an unconventional, instantly memorable yogurt name — its minimalist, feather-light packaging signalling gentleness for an urban, young audience.

20

2007 · REBRAND 100® Global Awards, Distinction for Domo rebranding.
Brandient rebranded the appliances chain around 'Domo — for your home,' giving its two striped balls a playful personality that made shopping enjoyable and the brand instantly approachable.

19

2007 · REBRAND 100® Global Awards, Distinction for Savana packaging.
Brandient reimagined the packaging of Savana — Fabryo's premium paint — from barren savanna to a vibrant spectacle of life and colour, animals drawing the eye and signalling true quality.

18

2006 · EULDA (European Logo Design Annual), Winner for Albalact corporate rebrand.
Riding the success of its Fulga brand, Brandient gave dairy producer Albalact a corporate identity to match — a witty symbol fusing heart, udder and milk-flow in greens, whites and blues.

17

2006 · EULDA (European Logo Design Annual), Winner for Domo rebranding.
Brandient rebranded the appliances chain around 'Domo — for your home,' giving its two striped balls a playful personality that made shopping enjoyable and the brand instantly approachable.

16

2006 · EULDA (European Logo Design Annual), Best of Nation for Europharm rebranding.
After GSK's acquisition, Brandient bridged both worlds for Europharm — keeping its heritage serpent, weaving in GSK's form and colour, the logo's outline quietly tracing a heart.

15

2006 · EULDA (European Logo Design Annual), Winner for Radiocom naming and identity.
As the national broadcaster expanded into telecom, Brandient named it Radiocom and built a 'towering wave field' — perpendicular lines of power and credibility, green for closeness.

14

2006 · EULDA (European Logo Design Annual), Winner for Smartree naming and identity.
Brandient's very first project, in 2002: it named the company then trading as human-resources.ro 'Smartree,' an identity that became one of Brandient's most-awarded, most-published logos.

13

2006 · Identity: Best of the Best (Moscow), nomination for Albalact corporate rebrand.
Riding the success of its Fulga brand, Brandient gave dairy producer Albalact a corporate identity to match — a witty symbol fusing heart, udder and milk-flow in greens, whites and blues.

12

2006 · Identity: Best of the Best (Moscow), nomination for Brandient identity.
Brandient's own identity, nominated at Identity: Best of the Best in Moscow.

11

2006 · Identity: Best of the Best (Moscow), nomination + Second Place, Retail for Domo rebranding.
Brandient rebranded the appliances chain around 'Domo — for your home,' giving its two striped balls a playful personality that made shopping enjoyable and the brand instantly approachable.

10

2006 · Identity: Best of the Best (Moscow), nomination for Europharm rebranding.
After GSK's acquisition, Brandient bridged both worlds for Europharm — keeping its heritage serpent, weaving in GSK's form and colour, the logo's outline quietly tracing a heart.

9

2006 · Identity: Best of the Best (Moscow), nomination for Gabi Szabo personal brand.
Brandient created the personal brand of Olympic-champion runner Gabriela Szabo.

8

2006 · Identity: Best of the Best (Moscow), nomination + Third Place, Industry for Radiocom naming and identity.
As the national broadcaster expanded into telecom, Brandient named it Radiocom and built a 'towering wave field' — perpendicular lines of power and credibility, green for closeness.

7

2006 · Identity: Best of the Best (Moscow), nomination for Savana packaging.
Brandient reimagined the packaging of Savana — Fabryo's premium paint — from barren savanna to a vibrant spectacle of life and colour, animals drawing the eye and signalling true quality.

6

2006 · Identity: Best of the Best (Moscow), nomination (corporate id) + nomination (packaging) + Second Place, Services for Smartree naming and identity.
Brandient's very first project, in 2002: it named the company then trading as human-resources.ro 'Smartree,' an identity that became one of Brandient's most-awarded, most-published logos.

5

2006 · Identity: Best of the Best (Moscow), nomination for Zuzu brand.
For Albalact, Brandient created Zuzu — an unconventional, instantly memorable yogurt name — its minimalist, feather-light packaging signalling gentleness for an urban, young audience.

4

2005 · REBRAND 100® Global Awards, Merit for Europharm rebranding.
After GSK's acquisition, Brandient bridged both worlds for Europharm — keeping its heritage serpent, weaving in GSK's form and colour, the logo's outline quietly tracing a heart.

3

2005 · REBRAND 100® Global Awards, Merit for Smartree naming and identity.
Brandient's very first project, in 2002: it named the company then trading as human-resources.ro 'Smartree,' an identity that became one of Brandient's most-awarded, most-published logos.

2

2005 · REBRAND 100® Global Awards, Merit for TVR brand strategy.
Over eighteen months Brandient built the strategic brand platform for Romania's public broadcaster — bringing its four channels under one identity and framing the international tender that delivered the new look.

1

2003 · Most Beautiful Books (Romania), Art Book category for Transit art book.
Brandient designed Transit, documentary photographer Cosmin Bumbuț's first book — railway lines, winter and steam, words by Gabriel Liiceanu — named Romania's Art Book of the Year.

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