Key People

Without over indulging in moralistic language, we need to say that we praise human and professional integrity, we believe in knowledge, we take things cum grano salis and apply worldly wisdom to our deeds. Above all, we believe that entrepreneurship and engaging creativity are powerful forces to move people, communities and the society at large.

Managing Partner 

Aneta Bogdan, MBA, FCIM, Chartered Marketer, Managing Partner.

Aneta Bogdan

With hundreds of innovative brand projects under her lead in 20 years of Eastern rock’n’roll, Aneta advocates branding and design as business and reputation tools, creating and revitalizing entrepreneurial, corporate and institutional brands in emerging environments. Her forte is finding patterns where others see chaos, which comes in handy when clients pop up with unsolvable problems. She is never average: cynical and idealistic, authoritarian and inspirational, a fresh, break-the-rules storyteller with a speculative and passionate discourse.

Aneta Bogdan attributes her achievements to a strong intuition, a relentless drive to move things forward and to having been raised in an emerging environment. This may sound deceivingly simple from someone with a rock solid academic and professional credentials and an extensive marketing experience. She graduated Economics at ASE Bucharest and holds an MBA from Open University Business School (UK). In recognition of her contribution to the marketing profession, she is a Chartered Marketer and a Fellow of The Chartered Institute of Marketing (UK).

Aneta founded Brandient in 2002, following an accomplished career of over 10 years in marketing, most notably as Marketing and Communication Director for Connex (subsequently acquired by Vodafone), where she contributed to building one of the most admired and valuable brands in Eastern Europe.

Aneta is writing in professional and business magazines and, in 2010, published the best selling book Branding on the Eastern Front (in Romanian); she is a highly-regarded conference and seminar speaker and juror of national and international design, branding, advertising and PR competitions.

Founding Partner, Creative Director 

Cristian ‘Kit’ Paul, Creative Director, Founding Partner.

Cristian ‘Kit’ Paul

As a founding partner and the Creative Director of Brandient, Cristian ‘Kit’ Paul is leading the creative team and ensures the creative direction for all design projects. His experience is built on the hundreds of brand projects designed and creatively supervised, from tech brands and large retail chains to banks and state-owned companies.

Over the past decade, Kit grew to be one the most prominent brand designers in Central and Eastern Europe, with international design prizes at Rebrand100 and Graphis Awards (US), Identity Best of the Best (Moscow), EULDA (European Logo Design Annual) and Pentawards, while his work has been featured in many specialty books and publications. In April 2009, Kit received the highest recognition at ReBrand100, as a Best of Awards winner for his identity rebranding of Dedeman, the leading Romanian DIY retail chain. In another recognition of his stature, he was invited to jury international design competitions like LogoLounge (US), Identity: Best of the Best (Moscow) and HiiiBrand (China). Kit is also a Honorary Life Member of Hiii International Institute of Ideas in China.

Before setting up the brand consultancy with his partners in 2002, he worked for 10 years as art director and creative director at the advertising agencies Graffiti/BBDO, Tempo Advertising and D’Arcy in Bucharest and also as a freelance graphic designer in Bucharest and Singapore. Many of his advertising campaigns won national and international nominations and prizes.

Charismatic in presentations and rather introvert in his personal life, he is permanently concerned about the role of design in communities and the social responsibility of the designer.

Follow @Kitone on Twitter.

Founding Partner, CFO 

Mihai Bogdan, Founding Partner, CFO.

Mihai Bogdan

Mihai Bogdan is a founding partner of Brandient and member of the managing team. He is in charge with business development and with the entire financial and administrative standing of the firm.

He had achieved expertise in finance and business administration by having previously spent over ten years in top finance positions with multinationals like Tetra Pak, Reckitt Benckiser and JTI, in different industries in South Eastern Europe and Sweden.

Mihai has a degree in Economics from ASE Bucharest and holds an MBA from Henley Business School (formerly Henley Management College) in the UK, with a thesis on Value and Valuation in Business. He is a chartered accountant and also used to be a chartered valuator.

With a broad understanding of the business processes and a particular interest in intellectual property and valuation of intangibles, Mihai brought us not only finance acumen, but also strong insights about how to recognize and build brand value. In that respect, he worked out the proprietary tool Brand Stamina™ for our brand audit process.

Like any decent accountant, he is very reluctant to disclose his private hobbies, but he maintains there is nothing illegal, immoral or fattening. Or too much fun either.

Design Director 

Ciprian Badalan, Design Director

Ciprian Badalan

Ciprian knew what he wanted to do with his life from early childhood. With his father a painter and his older brother a church painter, Ciprian learned to draw, paint and talk in this particular order.

Naturally, he followed through an art education, by attending the Arts High School and subsequently graduating the Design and Decorative Arts College at the University of the Arts “George Enescu” in Iaşi.

After a few good years as art director in advertising agencies in Bucharest—and a Silver Effie as a memento—he joined Brandient in 2008 as Designer and has contributed to many award-winning identity projects.

Over the past decade, he displayed his paintings, graphics and etchings at several art exhibitions. Another proof that Ciprian is amongst the happy few that do not have to think about quitting their day job in order to pursue a passion.