Brandient received yet another award at Rebrand 100, for the rebranding of Patria Credit, which was named one of the world’s most effective rebrands in the seventh annual REBRAND 100® Global Awards.

Bucharest, March 2011

Remarkably, Brandient is the most awarded company from Central & Eastern Europe in the history of Rebrand.

Patria Credit, Merit Award, 2011

Thus, in 2009, Brandient received the highest Rebrand recognition — the Best of Awards — for the rebranding of Dedeman, while in the precedent years it was granted Distinction and Merit awards for the rebranding of CEC Bank, Domo, Savana, TVR, Europharm and Smartree.

REBRAND™ is the world’s leading resource for effective brand transformations. The REBRAND 100®, Global Awards is the first and most respected recognition for repositioned brands.

See Patria Credit case at Rebrand web site.

About Brandient

Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.

About REBRAND™

REBRAND™, founded in 2004 by Anaezi Modu, created the REBRAND 100® Global Awards — the first juried global recognition dedicated to brand transformation, honoring the world’s 100 most effective rebrands each cycle. Its juries of international business and design executives — Brandient co-founders Aneta Bogdan and Cristian Kit Paul among the invited jurors* — have judged work from more than 61 countries across forty-plus industries; its Hall of Fame inducted Brandient in the inaugural 2015 class, alongside Interbrand and MetaDesign.

*As in all juried competitions, jurors assess only the work of others, never the work of their own companies or any entities they are part of or represent.

About Patria Credit

Patria Credit is Romania’s largest non-banking microfinance institution, financing small entrepreneurs and farmers. Founded in 1996 as CAPA Finance, it took the Patria name in 2009 — a Brandient rebranding. When its owner brought the company together with Nextebank in 2015 to operate under a single brand, Brandient built the combined institution on the Patria name — today’s Patria Bank, Patria Credit’s parent: the Patria Credit case, the Patria Bank case.