Brandient has won two Distinction awards at the international competition “ReBrand 2007” for the rebranding of Domo and Savana, the highest awards for a Romanian company ever taking part in this competition.
Bucharest, July 2007
Domo is a complex and highly awarded rebranding project in Romania. Brandient was commissioned to deliver brand strategy and design for this case. The graphic identity was created by Cristian “Kit” Paul, while the retail design was provided by London-based global branding agency Enterprise IG.
The rebranding of Savana, the premium paint in Fabryo Corporation product portfolio, included repositioning as well as product and packaging identity. Senior Designer Alin Tamasan created the packaging design.
Brandient is the leading brand and design consultancy in Romania and the most internationally awarded brand agency in Eastern Europe. In 2005 Brandient got three Merit prizes at Rebrand100 for TVR, Radiocom and Europharm projects. The competition «Identity: Best of the Best Moscow 2006» brought another 13 nominations and prizes for Brandient. Another five logos designed by Brandient were awarded at the design competition EULDA (European Logo Design Annual) 2006”. Thus, Europharm identity was awarded “Best of nation” award, while logos for Domo, Albalact, Smartree and Radiocom were selected to feature in the EULDA Annual 2006. Graphic identities signed by Brandient designers are being featured in specialty books.
We are proud of these prizes and they serve well our designers’ need for peer and international recognition. On the other hand, clients don’t come to us for prizes. In consultancy and design services, credibility is maintained through portfolio and through intellectual and talent capital of our teams.
—Aneta Bogdan, Chartered Marketer Managing Partner Brandient
These prizes confirm not only Brandient’s reputation but also prove that Romanian graphic design and brand consultancy industry are getting more professional and internationally recognised.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About REBRAND™
REBRAND™, founded in 2004 by Anaezi Modu, created the REBRAND 100® Global Awards — the first juried global recognition dedicated to brand transformation, honoring the world’s 100 most effective rebrands each cycle. Its juries of international business and design executives — Brandient co-founders Aneta Bogdan and Cristian Kit Paul among the invited jurors* — have judged work from more than 61 countries across forty-plus industries; its Hall of Fame inducted Brandient in the inaugural 2015 class, alongside Interbrand and MetaDesign.
*As in all juried competitions, jurors assess only the work of others, never the work of their own companies or any entities they are part of or represent.