Latest in: rebranding
In Brand Finance’s Romania 50 for 2026 — the ranking’s tenth edition — nineteen of the fifty most valuable Romanian brands carry Brandient’s work: some created here, some re-created, some guided in strategy or …
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May 21, 2026
In Brand Finance’s Romania 50 for 2025, four of the country’s ten most valuable brands carry Brandient’s work, led by Banca Transilvania’s 34-percent surge in brand value Bucharest, 2025 — In Brand Finance’s 2025 …
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April 29, 2025
Not Just a New Logo. A True Business Transformation Bucharest, October 2024 In the world of business, rebranding is often mistakenly perceived as the silver bullet—a “fix it all” solution for a dip in …
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October 29, 2024
Fifteen of the 50 most valuable Romanian brands in the 2023 Brand Finance ranking were created or revitalized by Brandient, accounting for over 2 billion euros in combined brand value Bucharest, April 2024 — …
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April 25, 2024
The new PeliPartners signature
For a business-law firm, Brandient made the logo a signature — literally Bucharest and Singapore, December 2019 PeliPartners, a name known and respected in Romanian business law, returned to Brandient twelve years after their …
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December 3, 2019
«V» for Victoriabank
Brandient designed the new Victoriabank identity for the Banca Transilvania Group. Bucharest and Singapore, December 2019 Brandient created the new visual identity for Victoriabank, the first commercial bank in the Republic of Moldova (founded …
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December 3, 2019
Brandient, redesigned
A fresh approach to mark our 15th anniversary Bucharest and Singapore, September 2017 Our task was twofold: on the one hand, addressing Brandient’s international expansion and on the other, anchoring it in the new …
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September 4, 2017
Transavia, revitalized
Transavia grows the corn that feeds the chicken on its own shelves — and at twenty-five, it wanted a mark that said so Bucharest, November 2016 Romania’s poultry leader and a serious European player …
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November 14, 2016
Brandient redesigns Banca Transilvania
Banca Transilvania rebranded from strength, not crisis Bucharest, September 2016 Coming off a strong 2015, the largest Romanian bank built on private capital chose a moment of confidence to evolve — and the brief …
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September 15, 2016
The heart of football
In the new mark for the Romanian Football Cup, the space between two contesting eagles forms the trophy’s handles — and, look again, a heart Bucharest, May 2016 Brandient rebranded the Romanian Football Cup …
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May 25, 2016
Rebranding Romanian Olympic and Sports Committee
Brandient designs the new identity of the centenarian institution Bucharest, June 2015 Brandient created the new identity of the Romanian Olympic and Sports Committee (COSR) and Olympic Team, with a two-fold identity design solution …
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June 9, 2015
Brandient completes Help Net rebranding
Help Net had 150 pharmacies — and no two storefronts alike Bucharest and Singapore, December 2014 Help Net, the reputation leader among Romanian drugstore chains and one of the country’s few large women-led businesses, …
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December 4, 2014
The new visual identity of RTC office supplier. Bucharest, August 2012 At the end of 2011, the international investment fund Oresa Ventures acquired RTC—the high performance, absolute sales leader of office supplies distribution and …
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August 14, 2012
After completing Bitdefender corporate rebranding and Bitdefender Consumer Products rebranding, Brandient completes the final chapter of the process: Bitdefender’s Enterprise division rebranding. Bucharest, July 2012 Brandient created and designed the visual platform once that …
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July 5, 2012
After restructuring the bank's management, getting rid of non-performing loans and going through a complex rebranding process, Nextebank was sold to PineBridge Investments, an American investment fund, majority owned by Asia/Singapore-based Pacific Century Group. …
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April 11, 2012

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