After having sold out the first edition in only 3 months, Brandient relaunches Aneta Bogdan’s “Branding on the Eastern Front”—a book on branding and reputation, against the tide.

Bucharest, May 2011

The republished edition maintains the quality graphics and design elements of the bestseller edition, with a 30% lower price due to the paperback format. The local case-studies in marketing and branding, the inside look into the Romanian corporate and entrepreneurial milieus, the informal, assertive and almost recklessly honest tone of voice—all these make the book an intellectual and emotional experience rare in the editorial landscape.

The foreword to the book is signed by Wally Olins, the father of the modern branding.

What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity. Aneta’s book helps Romanians to contribute to the vitality of Europe.

—Wally Olins, the father of the modern branding

The book is available for sale nationwide at the Carturesti and Humanitas bookstores, and online as well—for both national and international orders—at Carturesti, Humanitas, eMAG, Librarie.net and Libris.ro.

About Brandient

Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.

About Branding on the Eastern Front

Branding on the Eastern Front is Aneta Bogdan’s account of building brands — and a brand consultancy — in the new Europe. First published in Romanian in 2010, with a foreword by Wally Olins, the first edition sold out within months; a second edition followed in 2011, subtitled “About reputation, against the tide,” the English international edition in 2018, and e-book and audio editions since. Aneta Bogdan, Brandient’s co-founder and Managing Partner, published it under the firm’s own imprint: the book’s page.