A fresh approach to mark our 15th anniversary
Bucharest and Singapore, September 2017
Our task was twofold: on the one hand, addressing Brandient’s international expansion and on the other, anchoring it in the new digital dogma that requires cleaner, simpler self-presentation tools that let the work speak for itself.
Furthermore, we are celebrating 15 years of practice by refreshing our visual corporate identity — driven this time by the simple, beautiful and smart Soho typeface. In visual terms, instead of “how we say it”, we focused on “what we are saying”, because after 15 years of Eastern rock-and-roll, we have gathered pretty much a lot to say. The stylized acorn as a proprietary brand symbol has already been around for a while, and it is just finding a better house.
Kudos to our friends at Okapi Studio who turned the website into reality.
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Brandient is a mobile taskforce of multidisciplinary experts specialized in brand innovation on Eastern markets.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.