Aneta Bogdan’s book now available to a global audience
Singapore, March 2018
The international edition of Branding on the Eastern Front — by Aneta Bogdan, Managing Partner of Brandient – was launched in Singapore on March 28, 2018. The launch event held at the design-awarded The Warehouse Hotel gathered Brandient’s business partners and friends, DesignSingapore Council representatives and exponents of local businesses — with the kind and active participation of His Excellency Mr. Florin Tacu, the Ambassador of Romania to Singapore. The hardcover book is now available for global sales on Amazon.
Published initially in Romanian in 2010, with a foreword by Wally Olins, Branding on the Eastern Front is a practitioner’s candid account of the assimilation and development of brands and branding in post-communist Eastern Europe. The Brand Consultant is a new occupation in the emerging world, and Aneta Bogdan has been a pioneer in times when the existing Western principles of branding were being tried and tested on new grounds.
The book is a premier Eastern view on the debate around the transformative power of branding, including relevant case studies, and an insight into the emergent corporate and entrepreneurial milieus.
Ultimately, Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to developing economies, as well as a crash course in branding for anyone with the slightest interest in the Eastern, emerging parts of the world — be they entrepreneurs, marketers, or contemporary consumers of any kind.
Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.
Aneta Bogdan is the Managing Partner of Brandient — see more on www.anetabogdan.com.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Branding on the Eastern Front
Branding on the Eastern Front is Aneta Bogdan’s account of building brands — and a brand consultancy — in the new Europe. First published in Romanian in 2010, with a foreword by Wally Olins, the first edition sold out within months; a second edition followed in 2011, subtitled “About reputation, against the tide,” the English international edition in 2018, and e-book and audio editions since. Aneta Bogdan, Brandient’s co-founder and Managing Partner, published it under the firm’s own imprint: the book’s page.