Brandient has created the Brikston brand for the most resilient brick in Romania, produced by Ceramica Iasi.
Bucharest, October 2008
The Iasi-based company has an enduring tradition in construction materials, and the need for a new product identity had become evident under the auspices of changes within market trends, from merchandise considered till not so long ago pure commodities (bulk packaged) to distinct marketed products displaying their own identity. Brandient began its collaboration with Ceramica Iasi in 2007, after the latter was taken over by Advent International investment fund and as such, the new management team decided to revitalize the corporate identity.
The name was required to accurately mirror the qualities of exceptional compression resistance of a brick as “hard as a rock”. Hence, Brikston was born from the mixture of the Anglo-Saxon words “brick” and “stone”. The Brikston brick can sustain weights of 140 t, being much more resilient than required by technical standards.
The Brikston logo is designed through massive angular typography lettering, and the symbol is a visual 3D paradox, rendering the three-dimensional blueprint for a room as well as the shape of a brick. The breaches in the form shape of sign and of typography convey the sensation of “heavy-duty” features and also industrial resilience. The logo is Bogdan Dumitrache’s creation, Senior Designer at Brandient, while the graphic applications have been developed by Alin Tamasan, Senior Designer at Brandient. The media and advertising campaign belongs to Next Advertising agency.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Brikston
Brikston — the former Ceramica Iași — is one of Romania’s leading brick manufacturers, renamed by Brandient after Advent International’s 2007 takeover, and since 2018 part of Austria’s Wienerberger, the world’s largest brick producer: the Brikston case.